📍 This role is based in Utrecht
✦ Full ownership of Tribe CRM positioning | Direct partnership with leadership | European scope
efficy Group is the European home for Tribe CRM, efficy CRM, and Apsis. For years, our brands have earned trust across European markets by building systems that are sovereign, compliant, and now AI-native. Today, we're bringing that story together under one roof, as your European partner for AI-powered CRM.
We help organisations navigate the agentic era of customer intelligence, automating smarter decisions, building stronger relationships, and growing sustainably over time. Over 330,000 users across 60+ countries rely on us to grow smarter, move faster, and build lasting business relationships.
We're looking for a Senior Product Marketing Manager to own commercial positioning for Tribe CRM across European markets. You'll define what the product stands for, drive go-to-market execution for launches, and equip our revenue team to sell it with confidence.
✓ Full ownership of positioning and go-to-market strategy for Tribe CRM
✓ Direct partnership with Product, Marketing, Sales, and Customer Success leadership
✓ European exposure: shape positioning across multiple markets and customer segments
✓ People experience programme & continuous learning
Positioning: define and maintain Tribe CRM's positioning and messaging architecture across markets and segments
Go-to-market: lead end-to-end go-to-market planning for launches, feature releases, and market expansion
Competitive intelligence: own the programme: battlecard creation, competitor monitoring, and win rate tracking
Customer insight: run win/loss interviews and buyer journey research across markets
Enablement: partner with Sales, Customer Success, and regional Marketing to brief and enable the revenue team
Experience: 5+ years in product marketing within B2B SaaS, with direct ownership of positioning, launch execution, and sales enablement
Track record: full GTM cycles, from messaging framework through launch to post-launch performance measurement
Skills: comfortable working with CRM data, win/loss reports, and usage data
Multi-market experience: including localisation or regional adaptation of positioning
Language proficiency: full professional fluency in English
Hybrid policy: you can come to the Utrecht office at least 3 days a week
✦ Ready to make an impact with us? Apply today. Please submit your application in English.
efficy Group is a people-first employer, committed to providing equal opportunities for all candidates. We take pride in the diversity of our team and welcome you exactly as you are. This includes your gender identity, sexual orientation, religion, ethnicity, age, or disability status.
efficy Group does not accept unsolicited assistance from search firms for this employment opportunity. Please refrain from making phone calls or sending emails. All résumés submitted by search firms to any efficy Group employee without a valid written search agreement will be considered the sole property of efficy Group. No fees will be paid if a candidate is hired as a result of an unsolicited referral.
Skills Required
- 5+ years in product marketing within B2B SaaS
- Direct ownership of positioning, launch execution, and sales enablement (full GTM cycles)
- Experience working with CRM data, win/loss reports, and usage data
- Multi-market experience including localization or regional adaptation of positioning
- Full professional fluency in English
- Ability to work hybrid from Utrecht office at least 3 days a week
- Experience running competitive intelligence and buyer research (win/loss interviews)
What We Do
Efficy is a European customer relationship management (CRM) software provider. Its web-based platform helps businesses centralize customer data, automate sales activities, and improve customer engagement. The company positions itself as a leading European CRM provider serving more than 13,500 customers, with local Product, Sales, Support, and Operations teams across Europe. Efficy’s offering is designed to give organizations a unified, structured view of customer relationships.
