The Role
Develop and execute product marketing strategies: positioning, messaging, and go-to-market plans. Create enablement and customer-facing materials, support launches, align with product and marketing teams, analyze performance, and optimize pipeline and conversion. Coordinate stakeholders and maintain documentation to drive adoption and revenue growth.
Summary Generated by Built In
At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.
Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow.
Empower your impact at Cision. Be seen, be understood, be you.
This role is responsible for developing and executing product marketing strategies that articulate value propositions, support go-to-market initiatives and enable revenue growth. The role applies market insight, customer understanding, and cross-functional collaboration to position offerings effectively, guide product launches, and equip customer-facing teams with the tools and messaging needed to drive adoption and retention within established business strategies and processes.
What you'll do
- Develop and refine product positioning, value propositions, and messaging frameworks aligned to target audiences and market dynamics.
- Plan and execute go-to-market initiatives, including launch strategies, cross-functional coordination, and readiness activities.
- Create and maintain customer-facing and internal enablement materials such as presentations, sales tools, product collateral, web content, and campaign messaging.
- Partner with product management to translate technical capabilities into clear, benefit-oriented messaging.
- Collaborate with marketing teams to align product messaging across digital, content, demand generation, and brand channels.
- Support sales enablement through training materials, competitive insights, objection-handling frameworks, and ongoing content updates.
- Analyze pipeline performance, sales feedback, and campaign results to identify optimization opportunities and improve conversion outcomes.
- Maintain documentation of product marketing plans, frameworks, and insights to support consistency and scalability.
- Coordinate timelines, deliverables, and stakeholder communications to ensure consistent and effective execution of product marketing initiatives.
- Ensure product marketing activities adhere to internal policies, processes, and quality standards.
- Perform other duties and responsibilities as required to support business needs.
What you'll bring
- Typical experience: 3+ years in related role or experience.
- Actual experience may vary depending on role complexity, geography, and internal development opportunities or a comparable mix of training, education, and experience.
- Working knowledge of product marketing principles, positioning strategies, and go-to-market processes.
- Ability to synthesize complex or technical information into clear, value-focused messaging.
- Demonstrated capability in product marketing, strategic marketing, or related go-to-market functions.
- Analytical skills to interpret performance data and support continuous improvement.
- Strong written and verbal communication skills suitable for internal and external audiences.
- Experience collaborating cross-functionally with product, sales, and marketing stakeholders.
- Experience managing multiple projects and deadlines within established processes.
- Proficiency with common marketing, research, and presentation tools.
Preferred Qualifications
- University degree preferred.
- Experience supporting product launches within subscription-based or recurring revenue business models.
- Familiarity with sales enablement methodologies and lifecycle marketing principles.
- Exposure to industry research, market segmentation, and buyer persona development practices.
- Experience using marketing automation, CRM, or analytics platforms.
- Experience working in a cross-functional or technology-enabled environment.
- Possession of a relevant professional certification in product marketing, marketing, or a related field.
Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them.
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact [email protected]
Cision, Inc. "the Company" only communicates with candidates and extends job offers through direct channels, not third parties.
Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.
For Individuals based in New York, Illinois, Colorado, Washington, and California, Cision is required to disclose a salary range for this role. This compensation range is specific to these states, however base pay may vary depending on a range of relevant factors.
New York Pay Range
$80,000—$91,500 USD
Skills Required
- 3+ years in a related role or experience
- Working knowledge of product marketing principles, positioning strategies, and go-to-market processes
- Ability to synthesize complex or technical information into clear, value-focused messaging
- Demonstrated capability in product marketing, strategic marketing, or related go-to-market functions
- Analytical skills to interpret performance data and support continuous improvement
- Strong written and verbal communication skills for internal and external audiences
- Experience collaborating cross-functionally with product, sales, and marketing stakeholders
- Experience managing multiple projects and deadlines within established processes
- Proficiency with common marketing, research, and presentation tools
- University degree
- Experience supporting product launches within subscription-based or recurring revenue business models
- Familiarity with sales enablement methodologies and lifecycle marketing principles
- Exposure to industry research, market segmentation, and buyer persona development practices
- Experience using marketing automation, CRM, or analytics platforms
- Possession of a relevant professional certification in product marketing, marketing, or a related field
Cision Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cision and has not been reviewed or approved by Cision.
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Leave & Time Off Breadth — Time off and paid holidays, including days like Martin Luther King Jr. Day and Juneteenth, are highlighted alongside flexible or unlimited PTO and volunteer time. Feedback suggests this breadth of leave and schedule flexibility meaningfully supports work–life balance.
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Healthcare Strength — Core medical, dental, and vision coverage are offered with FSA/HSA options, plus an EAP and dedicated mental‑health resources such as Headspace. Feedback suggests these health and wellbeing elements are a solid part of the total package.
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Retirement Support — A 401(k) program is available at date of hire with traditional and Roth options administered via Fidelity, with employer matching and vesting described in plan materials. Feedback suggests this provides mainstream retirement support even if not described as market‑leading.
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The Company
What We Do
Cision is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision’s software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC.
