This role is for one of the Weekday's clients
Salary range: Rs 3000000 - Rs 5000000 (ie INR 30 - 50 LPA)
Min Experience: 3+ years
Location: India, Bengaluru
JobType: full-time
We're looking for a Product Marketing Manager to own how the product is positioned, launched, and sold. This role sits at the intersection of product, sales, and content — translating what gets built into narratives that win enterprise buyers globally. You'll drive go-to-market strategy for a product already used by 30,000+ teams, working directly with the founders to sharpen how the market understands and adopts it. This is a writing-heavy, ownership-heavy role, not a campaign-management one.
RequirementsKey Responsibilities
- Own positioning, messaging, and GTM strategy for new features and product launches.
- Partner with product and engineering to plan and execute launches end to end.
- Build sales enablement assets — battlecards, pitch decks, competitive comparisons — that help sales close faster.
- Collaborate with founders, sales, and content teams to keep messaging consistent across every customer touchpoint.
- Define and track launch and adoption metrics to measure GTM effectiveness.
- Stay close to customers and the competitive landscape, feeding what you learn back into positioning and product.
Qualifications
- 3–5 years in product marketing, ideally in B2B SaaS.
- Strong writing and storytelling — you can turn a complex product capability into simple, compelling messaging.
- Experience leading product launches end to end, from positioning through sales enablement to post-launch measurement.
- Comfortable working directly with product, engineering, sales, and founders in a fast-paced, ambiguous environment.
- Strong analytical ability — you use customer and market data to inform decisions, not just to report on them.
- High ownership mindset with a strong bias for execution.
- Experience at a high-growth startup preferred.
Required Skills
Positioning & messaging, Product launch management, Sales enablement, Battlecards & competitive analysis, Pitch deck development, GTM strategy, B2B SaaS marketing, Customer research, Market analysis, Launch metrics & measurement, Content strategy, Cross-functional collaboration, Narrative development, Enterprise buyer marketing
Benefits & Perks
- Own the narrative for a product already used by 30,000+ teams globally.
- Direct, daily collaboration with the founders on how the company goes to market.
- Meaningful ESOPs in a fast-growing startup.
- Freedom to use the best AI tooling available to move faster.
- Small team, no bureaucracy — your work ships the same week.
Hiring Process
- Stage 1: Apply and submit the application form
- Stage 2: Attempt AI interview (15 min)
- Stage 3: R0: Telephonic Interview with Recruiting Team
- Stage 4: R1: Video Interview with Leadership Team
- Stage 5: R2: Video Interview with Co-founders
Product Marketing, B2B Marketing, B2C Marketing
Good-to-have skillsSales Enablement, SaaS, AI
Skills Required
- 3-5 years in product marketing
- B2B Marketing experience
- B2C Marketing experience
- Strong writing and storytelling ability
- Experience leading end-to-end product launches
- Positioning, messaging, and GTM strategy experience
- Sales enablement experience (battlecards, pitch decks, competitive analysis)
- Strong analytical ability using customer and market data
- Comfortable collaborating with product, engineering, sales, and founders
- High ownership mindset with bias for execution
- Experience at a high-growth startup
- Familiarity with AI tooling
What We Do
Weekday is an AI-powered recruitment platform that helps startups hire top-tier engineering and product talent. By leveraging a massive database of white-collar professionals and advanced outreach tools, the company streamlines the hiring process through automated sourcing, AI-driven resume screening, and white-glove contingency services. Their mission is to modernize recruitment by enabling companies to discover and engage passive candidates efficiently, ensuring high-quality hires for critical roles.
