Product Marketing Manager

Posted Yesterday
Be an Early Applicant
3 Locations
In-Office or Remote
Mid level
Artificial Intelligence • Healthtech
The Role
Lead GTM strategy and execution for Radiation Oncology software across APJ. Serve as technical SME for advanced treatment planning, support sales with demos and proposals, develop GTM plans, market research, and training/marketing collateral, manage launches, forecasting and business plans, support regulatory registration, and build relationships with healthcare stakeholders and KOLs to drive adoption.
Summary Generated by Built In

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

Lead go-to-market (GTM) strategy and execution for assigned Radiation Oncology software solutions for the Varian Radiation Oncology Solutions business area across the APJ region, driving business planning, order performance, and accurate forecasting.
  • Subject matter expertise:
    • Expected to be the subject matter expert for advanced treatment planning solutions for the APJ region, and deliver technical presentations and software demonstrations to internal and external stakeholders as required
    • Be responsible for managing and coordinating the sales of the targeted product portfolios. This includes being the technical product/solution expert for the product portfolios, developing and presenting sales proposals, systems solutions, and closing complex technical sales.
  • Marketing
    • Develop GTM plans for Radiation Oncology Solution software solution portfolios within the ROS business area as assigned and set the priorities for cross functional teams to unlock barriers e.g. building clinical evidence strategy, develop program and materials to train internal team on the operations and clinical benefits of products/solutions.
    • Use market research to identify opportunities and clinical trends, integrate competitive intelligence into marketing planning by assessing competitor portfolios and growth strategies.
    • Partner with product marketing managers in the APJ region, zones and global teams to understand customer’s clinical and economic needs, as well as values and benefits sought and prioritizing customer segments and business opportunities to lead needs-based segmentation.
    • develop tailored solutions and portfolio strategies that increase adoption and commercial impact of the software solutions across APJ
    • Support Regulatory Affairs in new product registration for responsible products.
    • Work together with regional Marketing Team members, country marketing teams and Sales team to develop reference sites.
    • Create and execute training, tools and marketing collaterals (including brochure, sales PPT, white paper etc) to help the APJ region promote the value of product portfolio and for sales team to successfully sell value.
  • Business Management responsibilities:
    • Must be able to provide Business Plans, orders results, and forecast for product lines for given region.
    • Own the business case, launch and post-launch process across the APJ region, including but not exclusive to:
      • Tracking the success & developing mitigation plans to address gaps.
      • Working with in-country marketing to develop zone GTM plans
      • Lead the execution in marketing plans, track and monitor success of marketing initiatives and increase customer adoption.
  • Builds and maintains relationships with decision-makers in the health care system, government agencies, regulatory bodies, key opinion leaders and community to drive market shaping activities.
  • Support the Director of product marketing in driving cross-sharing platforms, performance monitoring with Global/ APJ and other business management operations.

Who we are: We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

To find out more about Healthineers’ specific businesses, please visit our company page here.

As an equal opportunity employer, we welcome applications from individuals with disabilities.

Data Privacy: We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. We ask instead that you create a profile where you can upload your CV. Setting up a profile also lets us know you are interested in career opportunities with us and makes it easy for us to send you an alert when relevant positions become open. Register here to get started.

Beware of Job Scams: Please beware of potentially fraudulent job postings or suspicious recruiting activity by persons that are currently posing as Siemens Healthineers recruiters/employees.  These scammers may attempt to collect your confidential personal or financial information.  If you are concerned that an offer of employment with Siemens Healthineers might be a scam or that the recruiter is not legitimate, please verify by searching for the posting on the Siemens Healthineers career site.

To all recruitment agencies: Siemens Healthineers does not accept agency resumes. Please do not forward resumes to our jobs alias, employees, or any other company location. Siemens Healthineers is not responsible for any fees related to unsolicited resumes. As an equal opportunity employer, we welcome applications from individuals with disabilities.

Skills Required

  • Subject matter expertise in advanced treatment planning radiation oncology software
  • Experience delivering technical presentations and software demonstrations to internal and external stakeholders
  • Proven ability to manage and coordinate sales of targeted product portfolios and close complex technical sales
  • Experience developing go-to-market (GTM) plans and executing cross-functional marketing initiatives
  • Experience using market research and competitive intelligence to inform marketing strategy
  • Ability to develop training programs, sales tools and marketing collateral (brochures, PPTs, white papers)
  • Experience preparing business plans, order results tracking and forecasting for product lines
  • Experience managing product launches and post-launch performance monitoring and mitigation planning
  • Experience supporting regulatory affairs for new product registration
  • Ability to build and maintain relationships with healthcare decision-makers, regulatory bodies and key opinion leaders

Siemens Healthineers Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Siemens Healthineers and has not been reviewed or approved by Siemens Healthineers.

  • Leave & Time Off Breadth Paid time off is presented as notably generous, with a starting allotment around four weeks plus multiple holidays and the potential to grow with tenure. Time-off availability is repeatedly framed as a meaningful part of the overall rewards value.
  • Retirement Support Retirement benefits are positioned as a strong component of total rewards, highlighted by a company match that is described as substantial. This retirement support is repeatedly grouped with other core benefits as a reason overall rewards feel competitive.
  • Healthcare Strength Health coverage is described as robust, spanning medical, dental, and vision options with meaningful employer subsidy for full-time eligibility. Access to accounts like HSA/FSA is also emphasized as part of the healthcare offering.

Siemens Healthineers Insights

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The Company
HQ: Erlangen
43,353 Employees

What We Do

Siemens Healthineers is a leading medtech company with over 125 years of experience. Our portfolio, spanning from in-vitro and in-vivo diagnostics to image-guided therapy and innovative cancer care, is crucial for clinical decision-making and treatment pathways. With our strengths in patient twinning, precision therapy, as well as digital, data, and artificial intelligence (AI), we are well positioned to take on the biggest challenges in healthcare. We will continue to build on these strengths to help fight the world’s most threatening diseases, improving the quality of outcomes, and enabling access to care. We are a team of 66,000 highly dedicated employees across more than 70 countries passionately pushing the boundaries of what’s possible in healthcare to help improve people’s lives around the world.

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