At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Marketing & Sales Manager__
Your role and responsibilities
In this role, you will have the opportunity to drive sales by product marketing activities. Each day, you will oversee marketing activities and support Sales organizations in driving sales for their respective products. You will also showcase your expertise by defining, planning, and ensuring the implementation of product marketing strategies in line with global product strategy.
The work model for the role is hybrid.
This role is contributing to Electrification Business Area in Bulgaria.
You will be mainly accountable for:
Creating, planning, and ensuring implementation of the local go-to-market product marketing strategy, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
Focusing on achievement of the target set for metrics like total demand orders (by ABB and third-party), growth margin percentage, net price variance and on-time delivery as requested.
Evaluating market opportunities, determining appropriate activities aligned with the overall strategy for specific EL product group.
Ensuring balanced growth for all product lines, product groups, and business units and creating product demand by promoting technical aspects, providing solutions, and utilizing value-based selling approach.
Our team dynamics
You will join a dynamic, talented, high performing team, where you will be able to thrive.
Qualifications for the role
Bachelor’s degree in Business Administration or Engineering
Experience in leading product marketing activities — ideally in the Electrification area — with in-depth knowledge of products, solutions, and the Bulgarian market.
Excellent problem-solving, decision-making, and communication skills to engage both internal and external stakeholders
Ability to manage a team and leadership skills
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
Skills Required
- Bachelor's degree in Business Administration or Engineering
- Experience leading product marketing activities, ideally in Electrification
- In-depth knowledge of products, solutions, and the Bulgarian market
- Excellent problem-solving, decision-making, and communication skills
- Ability to manage a team and demonstrated leadership skills
ABB Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.
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Healthcare Strength — Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
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Leave & Time Off Breadth — Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
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Retirement Support — Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.
ABB Insights
What We Do
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com
