Product Marketing Manager

Posted 22 Days Ago
Be an Early Applicant
New York City, NY, USA
Hybrid
140K-180K Annually
Senior level
Artificial Intelligence • Cybersecurity
The Role
Lead go-to-market strategy and messaging for Reality Defender's API-first deepfake detection platform. Create sales enablement, conduct market and competitive research, develop case studies and campaigns, partner with product, sales, and demand teams, and track product launch performance to drive adoption among enterprise security, fraud, and government customers.
Summary Generated by Built In
Who we are.

Reality Defender is an award-winning cybersecurity company helping enterprises and governments detect deepfakes and AI-generated media. Utilizing a patented multi-model approach, Reality Defender is robust against the bleeding edge of generative platforms producing video, audio, imagery, and text media. Reality Defender's API-first deepfake detection platform empowers teams and developers alike to identify fraud, disinformation campaigns, and harmful deepfakes in real time.

Backed by world class investors including DCVC, Illuminate Financial, Y Combinator, Booz Allen Hamilton, IBM, Accenture, Rackhouse, and Argon VC, Reality Defender works with leading enterprise clients, financial institutions, and governments in order to ensure AI-generated media is not used for malicious purposes.

Youtube: Reality Defender Wins RSA Most Innovative Startup

The Role

At Reality Defender, our Product team is building the technology that protects organizations from AI-generated fraud. Your job is to make sure the market understands why it matters.

We’re looking for a Product Marketing Manager who will sit shoulder-to-shoulder with Product, deeply understand what we’re building, why we’re building it, and how it solves our customers’ biggest problems—and then take that story to market.

You’ll become an expert in our platform, our customers, and the rapidly evolving deepfake threat landscape. From product launches and messaging to sales enablement and customer stories, you’ll ensure every feature we ship is translated into clear, compelling narratives that help customers buy, adopt, and champion Reality Defender.

This role is highly cross-functional and will partner daily with Product, Sales, Customer Success, and Marketing. You’ll have a direct impact on how Reality Defender is positioned in the market and how quickly customers understand the value of our platform.

What You’ll Do
  • Become deeply embedded with our Product team, understanding our roadmap, customer problems, and the “why” behind every feature we build.

  • Own the go-to-market strategy for new products, features, and platform enhancements.

  • Develop clear, differentiated messaging and positioning that resonates with enterprise security teams, fraud leaders, and government organizations.

  • Translate complex AI and cybersecurity capabilities into compelling stories that customers can quickly understand and act on.

  • Create the sales enablement materials our commercial teams rely on every day, including pitch decks, battlecards, datasheets, FAQs, competitive positioning, and objection-handling resources.

  • Partner with Product and Customer Success to identify customer wins and develop case studies, solution briefs, and success stories.

  • Conduct market and competitive research to ensure our positioning remains differentiated as the AI security landscape evolves.

  • Work closely with Demand Generation to launch campaigns that drive awareness, pipeline, and product adoption.

  • Gather feedback from customers and the field to continuously refine messaging, positioning, and go-to-market strategy.

  • Measure the success of product launches and enablement initiatives, using insights to improve future launches.

Who You Are
  • 5+ years of experience in Product Marketing within B2B SaaS, ideally in cybersecurity, AI, fraud prevention, or another highly technical industry.

  • You love working alongside Product Managers and engineers and enjoy learning the technical details behind what you’re marketing.

  • You’re an exceptional storyteller who can simplify complex technical concepts without oversimplifying them.

  • You know how to turn product capabilities into customer outcomes and business value.

  • You’ve built messaging, launched products, and created enablement content that helps sales teams win.

  • You’re naturally curious, ask thoughtful questions, and enjoy becoming the subject matter expert on the products you support.

  • You thrive in fast-moving startup environments where priorities evolve quickly and collaboration is constant.

  • Experience marketing enterprise software to technical buyers is strongly preferred.

Why This Role Matters

Product Marketing is the connective tissue between what we build and how the world understands it. You’ll help shape how Reality Defender is perceived in one of the fastest-growing categories in cybersecurity, ensuring every innovation we deliver reaches customers with clarity, credibility, and impact.What we offer.

Reality Defender offers the following benefits to all our employees, regardless of location:

  • Healthcare plans with 100% premium coverage for employees and partial coverage available for dependents

  • Dental and Vision plans with 100% premium coverage for employees and their dependents

  • Short/Long-term disability and life insurance plans with 100% premium coverage for employees

  • FSA/HSA and 401k programs

  • Equity compensation

  • 20 days of PTO per year

  • 12 weeks of Parental Leave

  • Learning and Development budget

  • Monthly wellness benefits

  • Annual company-sponsored offsite

For employees working from Reality Defender’s HQ in NYC, we offer the following benefits:

  • Daily in-office lunch through UberEats

  • Commuter benefits

  • Remote Fridays

  • Happy Hours and other local events

Skills Required

  • 5+ years of product marketing experience for enterprise B2B SaaS
  • Experience in cybersecurity or API-based solutions
  • Strong understanding of technical audiences including IT decision-makers, developers, and security teams
  • Proven ability to create clear, compelling messaging for technical products
  • Experience conducting market and competitive analysis
  • Exceptional collaboration across sales, product, and customer success teams
  • Prior experience in early-stage or fast-growth environments
  • Based in the United States
  • Preference for candidates near New York City
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The Company
HQ: New York, New York
30 Employees
Year Founded: 2018

What We Do

Stop deepfakes before they become a problem with Reality Defender’s proactive AI-generated media detection platform. Detect dangerous AI-generated and manipulated content across audio, video, images, and text with our enterprise-grade API and web app.

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