The Role
Own product communications by turning product and customer insights into messaging, triggers, and assets that drive adoption and retention. Conduct market and usage analysis, define positioning and lifecycle communications, enable internal teams with briefs and updates, create documentation and storytelling assets, and measure impact to iterate on campaigns and triggers.
Summary Generated by Built In
Working at Omnisend is... kind of boring.
Not the soul-crushing kind of boring — more like the “no drama, no chaos, just smart people doing great work” kind. The kind that lets you focus on what matters, without pointless meetings, micromanagement, or bureaucracy. We’re data-driven. We test, we iterate, we improve. Gut feelings don’t drive decisions — insights do.
We trust each other. We’re transparent, give real feedback, and actually listen. No egos, no hand-holding — just a team of experienced professionals moving fast, adapting easily, and delivering impact.
Omnisend is customer-funded and customer-driven. Our work is rooted in solving real problems that help ecommerce brands grow. No empty promises — we bring in results.
And yes, we have fun. But the grown-up kind — workations, team gatherings, the occasional party. No forced fun, no awkward icebreakers. Just genuine moments with a team that actually enjoys working together.
About the role:
As a Product Marketing Manager in the Product Communications team, you turn product and customer insights into clear, timely communication that drives product adoption and customer retention. You combine strong product knowledge with an understanding of the customer lifecycle to identify problems, define communication triggers, and equip the Product Comms team with the right messaging, campaigns, and assets.
What you’ll do at Omnisend:
- Understand our product and customers. Build deep knowledge of our product and key customer segments across the lifecycle. Use this understanding to spot friction points, opportunities, and communication needs.
- Turn insights into triggers and strategies. Analyze product usage, customer feedback, and support insights to identify recurring problems and unmet needs. Define communication triggers, segments, and scenarios and translate them into clear briefs for stakeholders.
- Shape positioning and messaging. Define and refine positioning for product features and initiatives, clearly articulating value propositions and USPs. Provide concise status updates on product communication initiatives to internal stakeholders.
- Bring market and competitive insights. Conduct customer and market analyses to understand the competitive landscape. Identify what differentiates our product and turn those insights into messaging, proof points, and recommendations for roadmap and communication decisions.
- Enable internal teams & communications. Equip Product Comms, CX, Sales, and other teams with clear, up-to-date information about product changes and roadmap direction. Support changelog and roadmap communications and ensure they are consistent with our positioning and lifecycle strategy.
- Create and maintain product storytelling assets. Initiate and improve marketing assets (e.g., documentation, videos, guides, playbooks) that showcase the benefits of our product and features, ensuring they stay accurate and aligned with current messaging.
- Measure, learn, and improve. Report on performance and impact of product and customer initiatives. Use data and qualitative insights to continuously improve tactics, triggers, campaigns.
We expect that you’ll bring:
- A proven track record of successfully managing marketing projects and campaigns.
- Experience in working cross-functionally and managing stakeholders from multiple teams.
- Experience in driving customer insights from customer research and data analysis.
- Experience using data and analytics to measure the impact of your work.
- Results-driven approach and an owner's mindset.
- The ability to multitask and to be organised and detailed-oriented.
- Fluent in English.
- Experience in product marketing or ecommerce fields would be an advantage.
What we offer in return:
- Gross salary starting point from 3000 EUR/month based on experience.
- Quarterly salary reviews.
- An unlimited learning budget for self-improvement complying with the best interest of Omnisend.
- Working methods and best practices inspired by the best tech companies in Silicon Valley.
- Over 80% senior colleagues in Product - and over half company-wide - to accelerate your growth.
- Flexible working hours and remote work possibilities.
- Private health insurance.
- Unlimited access to psychotherapy.
- Workstation budget.
- Personalized work anniversary gifts (house cleaning, spa treatments, international flights etc.)
- Annual company trip abroad, company gatherings twice a year, team-led teambuildings.
- Additional days off for KASP and Rifleman’s Union members.
- Inclusive family-related time-off policy.
Skills Required
- Proven track record of managing marketing projects and campaigns.
- Experience working cross-functionally and managing stakeholders from multiple teams.
- Experience driving customer insights from customer research and data analysis.
- Experience using data and analytics to measure the impact of your work.
- Results-driven approach and an owner's mindset.
- Ability to multitask and be organized and detail-oriented.
- Fluent in English.
- Experience in product marketing or ecommerce fields.
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The Company
What We Do
Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for brands of any size to sell more—all without the exaggerated cost. “Great marketing needs to be expensive” is a myth that 100,000+ Omnisend customers are busting every day by growing their businesses with email and SMS marketing. We’re a team of more than 180 Omnisenders working worldwide and looking for talented, passionate developers, artists, marketers, and everything in between. Are you excited about helping ecommerce marketers to discover the best ways to build relationships with their customers? Check out our open positions here: https://www.omnisend.com/careers/
