Product Marketing Manager

Reposted One Month Ago
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Singapore, SGP
In-Office
Senior level
Hardware
The Role
Lead product marketing for LS-SWIFT wafer inspection/metrology products: define product strategy and requirements, manage lifecycles and pricing, conduct market and competitive research, develop go-to-market plans, collaborate with engineering, manufacturing and sales, support global sales channels, and manage personnel to execute product plans and drive customer adoption.
Summary Generated by Built In

Company Overview

KLA is a global leader in diversified electronics for the semiconductor manufacturing ecosystem. Virtually every electronic device in the world is produced using our technologies. No laptop, smartphone, wearable device, voice-controlled gadget, flexible screen, VR device or smart car would have made it into your hands without us. KLA invents systems and solutions for the manufacturing of wafers and reticles, integrated circuits, packaging, printed circuit boards and flat panel displays. The innovative ideas and devices that are advancing humanity all begin with inspiration, research and development. KLA focuses more than average on innovation and we invest 15% of sales back into R&D. Our expert teams of physicists, engineers, data scientists and problem-solvers work together with the world’s leading technology providers to accelerate the delivery of tomorrow’s electronic devices. Life here is exciting and our teams thrive on tackling really hard problems. There is never a dull moment with us.

Group/Division

With over 40 years of semiconductor process control experience, chipmakers around the globe rely on KLA to ensure that their fabs ramp next-generation devices to volume production quickly and cost-effectively. Enabling the movement towards advanced chip design, KLA's Global Products Group (GPG), which is responsible for creating all of KLA’s metrology and inspection products, is looking for the best and the brightest research scientist, software engineers, application development engineers, and senior product technology process engineers. The LS-SWIFT Division of KLA’s Global Products Group provides patterned wafer inspection systems for high-volume semiconductor manufacturing. Its mission is to deliver market-leading cost of ownership in defect detection for a broad range of applications in the production of semiconductors. Customers from the foundry, logic, memory, automotive, MEMS, advanced packaging and other markets rely upon high-sample wafer inspection information generated by LS-SWIFT products. LS (Laser Scanning) systems enable cost-effective patterned wafer defect detection for the industry’s most sophisticated process technologies deployed in leading-edge foundry, logic, DRAM, and NAND fabs. SWIFT (Simultaneous Wafer Inspection at Fast Throughput) systems deliver all-wafer-surface (frontside, backside, and edge) macro inspection that is critical for automotive IC, MEMS, and advanced packaging processes as well as foundry/logic and memory fabs. LS-SWIFT operates from a global footprint that includes the US, Singapore, India and Germany, and serves a worldwide customer base across Asia, Europe and North America.

Job Description/Preferred Qualifications

About the Team

The LS-SWIFT division is part of the InSIGHT group and consists in an organization globally located in US, India, and Singapore.

The LS-SWIFT division has the mission to provide cost-effective solutions for high-sampling wafer inspection applications. We effectively partner with field support teams and customers to lower overall fab costs by supplying world-leading high-throughput inspection, metrology and review systems. Our comprehensive product portfolio includes: all-wafer-surface (frontside, backside, and edge) macro inspection, standalone high-sampling inspection, and standalone edge inspection and metrology tools that are deployed across several advanced wafer fabs for a large number of applications.

Besides developing valuable products, the LS-SWIFT division provides support to the customers to achieve performance entitlement through the sharing and implementation of applications BKM (Best Known Methods).

Key Responsibilities

  • Direct the development of company market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing.
  • Monitor the development of business plans, managing lifecycles, and product positioning in the marketplace.
  • Reduce broad concepts and business strategies into structured product marketing plans.
  • Oversees market research, monitors competitive activity, and identifies customer needs.
  • Establish pricing strategies. Interact with engineering, manufacturing and sales to enhance existing product(s) or product line(s).
  • Leads new product definition and business plans with joint departments. 
  • Selects, develops, and evaluates personnel to ensure the efficient operation of the function.
  • Employees matched to this job family should have responsibility for managing people in addition to product responsibility.
  • Works on issues of diverse scope where requires some level of analysis.
  • Collects data on a variety of factors, including market trends, customer information, competition and environmental information, in order to support or provide input on the company strategies or policies.
  • Executes strategies and supports sales channel for a region or a customer.

Minimum Qualifications

  • Bachelor's degree in Engineering, or a related field.
  • Experience in Product Marketing, Product Management, Business Development, or a related role within the semiconductor technology industry.
  • Strong analytical and strategic thinking skills with the ability to translate market insights into business actions.
  • Demonstrated experience in product lifecycle management, market analysis, and business planning.
  • Excellent communication, stakeholder management, and presentation skills.
  • Ability to work effectively across global, cross-functional teams.

We offer a competitive, family friendly total rewards package. We design our programs to reflect our commitment to an inclusive environment, while ensuring we provide benefits that meet the diverse needs of our employees.

KLA is proud to be an equal opportunity employer

Be aware of potentially fraudulent job postings or suspicious recruiting activity by persons that are currently posing as KLA employees.  KLA never asks for any financial compensation to be considered for an interview, to become an employee, or for equipment. Further, KLA does not work with any recruiters or third parties who charge such fees either directly or on behalf of KLA. Please ensure that you have searched KLA’s Careers website for legitimate job postings.  KLA follows a recruiting process that involves multiple interviews in person or on video conferencing with our hiring managers.  If you are concerned that a communication, an interview, an offer of employment, or that an employee is not legitimate, please send an email to [email protected] to confirm the person you are communicating with is an employee. We take your privacy very seriously and confidentially handle your information.

Skills Required

  • Bachelor's degree in Engineering or a related field
  • Experience in Product Marketing, Product Management, Business Development, or related role within the semiconductor technology industry
  • Demonstrated experience in product lifecycle management, market analysis, and business planning
  • Strong analytical and strategic thinking skills with ability to translate market insights into business actions
  • Excellent communication, stakeholder management, and presentation skills
  • Ability to work effectively across global, cross-functional teams

KLA Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about KLA and has not been reviewed or approved by KLA.

  • Retirement Support — U.S. programs include a formulaic 401(k) employer match with clearly described plan designs in company materials. Consistent plan structure and employer matching signal strong support for long‑term savings.
  • Equity Value & Accessibility — A broad base of employees is eligible for RSUs and can participate in an ESPP, extending ownership beyond executives. Company materials position equity as a core component of total compensation.
  • Strong & Reliable Incentives — A quarterly profit‑sharing program and performance bonuses are outlined in filings, providing regular variable pay opportunities. These incentives complement base pay and equity to lift overall earnings in strong periods.

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The Company
HQ: Milpitas, CA
10,001 Employees

What We Do

KLA develops industry-leading equipment and services that enable innovation throughout the electronics industry. We provide advanced process control and process-enabling solutions for manufacturing wafers and reticles. In close collaboration with leading customers across the globe, our expert teams of physicists, engineers, data scientists and problem-solvers design solutions that move the world forward.

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