Product Marketing Manager
Location: Remote (US-based) | Reports to: Vice President, Growth
About the Role
Grace Hill is seeking a Product Marketing Manager who has helped a SaaS company move from selling individual products to selling a platform. We're in the middle of that shift now, moving from standalone solutions to one connected performance platform, and need someone who's done this before and knows where it gets hard.
This is a full-funnel role, not a content role. You'll shape platform positioning, build the frameworks that make it land, and get Sales, Demand Gen, and Customer Success speaking the same language with prospects and customers. We also sell into niche markets, multifamily and commercial real estate, so you'll need to get fluent in a specific buyer's world quickly.
We're data-driven: you'll test positioning and messaging, watch what's actually moving pipeline and adoption, and adjust fast when something isn't working. Content is how this role's thinking gets expressed, not the job itself.
Responsibilities:
Positioning & Platform Strategy
- Own product and platform positioning, with a clear point of view on why the platform beats point solutions and beats doing nothing.
- Build messaging frameworks and persona-based narratives that hold up full-funnel, from awareness through renewal and expansion.
- Get fluent in Grace Hill's market fast and translate that into sharper positioning.
- Test positioning and messaging against real buyer and pipeline data, and revise quickly when it's not landing.
Cross-Functional Enablement & Stakeholder Communication
- Partner with Product, Demand Gen, Sales, and Customer Success to bring positioning into every stage of the funnel.
- Translate the same core story differently for different audiences.
- Build sales enablement teams actually use in live conversations, and pull field feedback on what's working.
- Act as the connective tissue between teams that don't naturally talk to each other.
Go-to-Market Execution
- Drive GTM execution for launches and campaigns, from positioning through supporting assets.
- Direct the creation of core assets (solution briefs, decks, web copy, campaign messaging), owning whether it's right, not necessarily writing every word.
- Track how positioning and messaging perform through the funnel (engagement, pipeline velocity, win rates) and use that to prioritize what's next.
- Keep content and positioning current as the platform and packaging evolve.
Qualifications & Skills
- 4+ years in product marketing at a B2B SaaS company, with real ownership of positioning and messaging, not primarily a content or campaign execution role.
- Direct experience helping a company evolve from individual products to a platform narrative.
- Full-funnel fluency: you've shaped positioning across awareness, consideration, conversion, and expansion.
- Experience marketing into a niche or vertical market. Multifamily or real estate experience is a bonus, not a requirement.
- Comfortable with data: you use it to make positioning calls and know when to kill or pivot a message.
- Strong cross-functional operator who builds trust across teams and adjusts communication style by audience.
- A real bias toward testing and iterating over getting it perfect on the first try.
- Strong writing skills expected, but this isn't a content-first role.
- Experience with tools like HubSpot, Asana, Google Workspace, or similar is a plus.
- Bonus: Experience or familiarity with real estate, proptech, or learning & development tools.
Grace Hill offers a robust suite of benefits, including health, dental and vision insurance, 401K, PTO, life insurance, disability insurance, and more.
Unfortunately we are not able to offer visa sponsorship or assistance. Applicants must be based in the US and authorized to work in the US at the time of hire.
About Grace Hill
Grace Hill provides technology-enabled performance solutions designed to help owners and operators of real estate properties enhance property performance, mitigate operating risk and cultivate top talent. Its industry-leading solutions, which encompass policy, training, assessment, surveys, virtual leasing and video tools, benchmarking and data-driven insights, are supported by years of real estate experience, extensive service-level expertise and outstanding customer support. Additionally, Grace Hill offers cutting-edge marketing solutions, such as video tours and reputation management, to improve property visibility and engagement. Today, over 500,000 real estate professionals from more than 2,800 companies depend on talent performance solutions from Grace Hill. Visit us at gracehill.com or on LinkedIn.
Skills Required
- 4+ years in product marketing at a B2B SaaS company with ownership of positioning and messaging
- Direct experience helping a company evolve from individual products to a platform narrative
- Full-funnel fluency across awareness, consideration, conversion, renewal and expansion
- Experience marketing into a niche or vertical market
- Comfortable using data to test, measure, and iterate positioning and messaging
- Strong cross-functional operator with ability to build trust and adapt communication by audience
- Bias toward testing and iterating rather than perfect-first delivery
- Strong writing skills (role is not content-first)
- Experience with tools like HubSpot, Asana, Google Workspace or similar
- Experience or familiarity with real estate, proptech, or learning & development tools
- Must be based in the US and authorized to work in the US at time of hire
What We Do
Grace Hill provides industry-leading SaaS technology solutions designed to make a positive impact in real estate and improve the lives of people where they work and live. Harnessing years of real estate experience and the understanding that people are better together, Grace Hill helps owners and operators increase property performance, reduce operating risk and grow top talent. More than 500,000 professionals from over 1,700 companies rely on Grace Hill’s talent performance solutions covering policy, training, assessment, survey, and data-driven insights. Visit us at gracehill.com.
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