Product Marketing Manager, Workplace SMB

What you can expect

This role will be focused on owning the positioning, messaging, launch narratives, and go-to-market strategy for our Zoom Workplace SMB solutions and target audiences. In this cross-functional role, you’ll work closely with our online, marketing, product, and sales teams. You will create strategic, compelling campaigns that drive growth for our SMB audience, both online and direct.

About the Team

Zoom Communications is looking for a Product Marketing Manager to join our Zoom Workplace Product Marketing team. This role will report to the Head of Product Marketing, Zoom Workplace & AI.

Responsibilities

• Being a key leader along with counterparts from online, marketing, sales, and product in driving and meeting goals to grow our SMB audience. Set go-to-market strategies for full-funnel campaigns, product growth efforts, and launches.

• Being the expert in our SMB buyers and target audience. Fully understand the market, segmentation, industry landscape, key differentiators, and opportunities globally.

• Working with the online and product teams to drive growth for Zoom Docs, Whiteboard, Clips, and Scheduler. Focus on online and product-led motions

• Building key themes, value propositions, and narratives for the SMB audience to showcase the value of our products and customer benefits.

• Working closely with marketing demand and brand teams, online, sales, partner enablement, and channel marketing. Create full-funnel campaigns and enablement tactics to grow the SMB business.

• Leading and project managing cross-functional initiatives for core growth initiatives. Setting KPIs and success metrics, deliverables, and due dates to drive impactful outcomes. Providing executive readouts and updates for top business initiatives and launches.

• Providing content direction for SMB growth initiatives. Roll up your sleeves to ensure cross-functional teams have up-to-date messaging. Support the creation of videos, presentations, datasheets, white papers, battle cards, and more.

• Building in-person and virtual event messaging and content around thought leadership and our products. Presenting in webinars, virtual events, and on stage at Zoom and industry events.

What we’re looking for

• Possess a Bachelor’s Degree and have 8+ years of professional experience in product marketing for a SaaS company

• Have experience in the productivity and/or SMB space is ideal

• Have excellent leadership skills and are successful in matrixed organizations

• Demonstrate excellent analytical skills with the ability to use data to identify opportunities and drive impactful results

• Able to position and build differentiated messaging and assets to clearly communicate value

• Demonstrate humility and a natural curiosity to continuously learn and grow

• Have excellent communication and interpersonal skills, and is able to present effectively in front of executive audiences

Salary Range or On Target Earnings:

Minimum:

Maximum:

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure;  there may be a different range for candidates in this and other locations

At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!

Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.

About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.

Our Commitment​

At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.