Product Marketing Manager ( U.S.Remote)

ResMed has always applied the best of technology to improve people's lives. Now our SaaS technology is fueling a new era in the healthcare industry, with dynamic systems that change the way people receive care in settings outside of the hospital–and tools that work every day to help people stay well, longer. We have one of the largest actionable datasets in the industry, creating a complete view of people as they move between care settings. This is how we empower providers–with vital insight to deliver the care people need, right when they need it.

We're also ensuring that our health solutions connect to other companies' networks. Because when objectives align, everyone wins. And as we work today to drive better care and lower costs, we're developing more personalized solutions for tomorrow, utilizing machine learning, intelligent care paths, and predictive protocols. If you are an innovator who wants to make an impact we want to talk to you! We have exciting opportunities supporting Brightree by ResMed and MatrixCare by ResMed!

Let’s talk about the team 

The Product Operations team includes Product Marketing, Product Operations, and Product Analytics. We are a team that doesn’t just meet standards and follow processes, we continuously refine them. We don’t just deliver value, we redefine it and articulate it for customer facing stakeholders. We are setting new benchmarks for success and using data and product analytics to drive action, illuminate opportunities, and unlock possibilities. Alongside our core responsibilities, we’re diving headfirst into special, unique projects that have the power to transform not just our business, but the entire industry. We’re more than an Electronic Health Record (HER) software, we’re builders of better futures and champions of progress.  

Let’s talk about the role

Are you a savvy marketer with a passion for driving sales and building brands? Do you have a proven track record of developing and executing successful sales enablement and marketing campaigns? If so, MatrixCare has an exciting opportunity for you!  We are seeking a talented and motivated Product Marketing Manager to join our team and help us take our solutions to the next level.

As the Product Marketing Manager, you will play a key role in strategic, upstream marketing. Your focus will be defining our product strategy, crafting compelling messaging, and developing go-to-market positioning that will drive growth and increase market share. You will also maintain competitive analysis and value prop. If you thrive in a fast-paced, dynamic environment and have a knack for identifying and articulating valuable solutions to customer needs and pain points, we want to hear from you. Join us as we reshape the industry and change the way people think about our solutions.

Responsibilities:

• Work closely with product leadership and product managers as they develop the roadmap to identify key value drivers that have Go-To-Market (GTM) implications.

• Build and deliver external marketing communications across channels.

• Research and maintain competitive product marketing.

• Create internal and external solution messaging and content bringing clarity and conciseness to the value prop, return on investment, and user story/case study of benefits

• Create compelling marketing collateral that simplifies a complex topic while driving broad awareness and interest.

• Research and bring awareness to industry trends and industry challenges and incorporate these into messaging

• Run MatrixCare customer research and industry research to identify insights and opportunities and work closely with Customer Experience to monitor product feedback and improve overall customer satisfaction.

• Proactively collaborate across all marketing teams including demand generation, brand, corporate communications, digital marketing and beyond.

• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make.

• Annual budgeting for product launches/maintenance, research, growth initiatives and marketing campaigns.

• Become an advocate for the MatrixCare Senior Living and Long-Term Care business vertical to ensure all marketing activities are aligned with business objectives.

• Partner with product and sales operations to build and maintain

  • Sales enablement - customer/prospect materials/presentations/messaging for newly available solutions.

  • Internal staff onboarding/value selling training tools.

  • A knowledge base of materials and overall presentation of our value prop across the MatrixCare Senior Living and Long-Term Care business.

Requirements:

• Bachelor’s degree in marketing, communications, business preferred.

• 5+ years of experience in product marketing.

• Fantastic, compelling storytelling skills and ability to articulate technical issues and data to business values and return on investment.

• Excellence in healthcare business acumen. Senior residential care industry preferred.

• Proven success developing and executing go to market (GTM) plans for SaaS in HealthTech

• Proven ability to create senior management-level presentations.

• An understanding of product strategy with the ability to translate into meaningful required actions and results. 

• Experience working with product, marketing, and sales teams and the ability to translate from external customers/prospects to these teams (and vice versa).

• Proven ability to define and analyze data to define and target high propensity customer segments.

• Define and present innovative ideas to the product team and use influencing skills to gain buy-in to support your big ideas.

• Strong presentation skills

We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance.

Individual pay decisions are based on a variety of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills.

Subject to the absolute discretion of the company, this role may be eligible for an annual cash bonus payment based on company, business unit, and/or individual performance.

Subject to the absolute discretion of the company, this role may be eligible to receive stock equity based on company, business unit, and/or individual performance.

At ResMed, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.  A reasonable estimate of the current range for this position is:

Total Base Pay Range

91,000.00 - 136,000.00 USD Annual

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now! We commit to respond to every applicant.