Product Marketing Manager (Temporary)

Posted Yesterday
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San Mateo, CA
Hybrid
18K-22K Annually
Senior level
Computer Vision • Gaming • Software • Virtual Reality • Web3 • Metaverse
Immersive gaming and creation platform
The Role
The Product Marketing Manager leads the GTM strategy for Economy products at Roblox, focusing on creator monetization while collaborating across teams.
Summary Generated by Built In

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. 

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. 

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

We are looking for a Product Marketing Manager to partner with our Economy Product Management teams. 

Since our earliest days, Roblox’s economy has been driven by our creators. There are many ways for creators to earn on Roblox, including by making virtual goods.  For many people, earning on Roblox is an opportunity to reinvest in themselves and create new experiences or items for our community to discover and love. 

As the Product Marketing Manager on Economy, you will partner closely with the product owners for developer monetization products that help to improve a creator’s in-game economy and hence the platform overall. You will be a core part of leading the strategy and go-to-market  execution for solutions that help our developers monetize their games while making sure our users have the best experience on the platform.

This is a 6 month temporary full-time hire based in our San Mateo, CA office (3 days in-office, Tuesday-Thursday) #LI-Hybrid

You will:
  • Lead the launch process and drive the go-to-market (GTM) strategy, messaging, content creation and positioning for Economy products and policies.
  • Develop compelling, evergreen product content that educates and inspires creators, partners and other key stakeholders.
  • Stay on the pulse of the industry, customer insights and trends to fuel improvement to existing products, inform messaging and how we take products to market. 
  • Foster deep cross-collaboration between Engineering, Product Management, Marketing, Partnerships, Finance, Developer Relations, Data Science, Communications teams. Become a trusted advisor to these teams.
  • Effectively communicate product details and vision internally and externally. Ensure that all company partners, including executive leadership, are up-to-speed on launch strategy and tactics and that external partners have a smooth onboarding on any changes to their experience.
  • Report to the Director of Product and Business Marketing
You have:
  • 5+ years Product Marketing experience with a global technology platform, with a preference for experience in with experience in in-app or creator monetization, payments and/or financial products.
  • Proficient in messaging, positioning and marketing/content strategy.
  • Experience leading omnichannel product marketing strategies.
  • Experience driving deep internal partnerships, cross-functional alignment and working with stakeholders at all levels.
  • Collaborative, self-driven, perpetually curious with an extremely high-level of audience focus.
  • Ability to identify gaps and opportunities and influence relevant teams and executive leadership to reach resolution. 
  • Stellar verbal and written communication skills. Experience presenting at all levels of the organization, including executive leadership.
  • Passionate about supporting new business models and creator monetization.

For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual hourly rate could fall outside of this expected range. This pay range is subject to change and may be modified in the future. Please note that not all benefits shown on this page are applicable to this temporary position.

Monthly Salary Range
$17,739.17$21,544.17 USD

Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.

Top Skills

Content Creation
Marketing Strategy
Product Marketing
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The Company
HQ: San Mateo, CA
2,500 Employees
Year Founded: 2004

What We Do

Roblox is an immersive gaming and creation platform that offers people millions of ways to be together, inviting its community to explore, create and share endless unique experiences. Our vision is to reimagine the way people come together — in a world that's safe, civil, and optimistic. To achieve this vision, we are building an innovative company that, together with the Roblox community, has the ability to strengthen our social fabric and support economic growth for people around the world.

Why Work With Us

Every day, Roblox employees tackle complex questions and drive incredible innovation. Join us in building the future of human connection and communication.

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