Lucca
Product Marketing Manager - Swiss Market
The Role
Lucca Software specializes in delivering HRIS solutions designed to streamline and simplify Human Resources management for organizations of all sizes. Today, more than 10’000 companies across over 140 countries rely on our tools.
Although we operate in the traditionally serious sector of business management software, we believe that such tools don't have to be sad or uninspiring. That’s why we place a strong emphasis on intuitive interface design and user experience, ensuring our solutions are both functional and enjoyable to use.
In 2022, Lucca celebrated its 20th anniversary and marked the beginning of its international expansion with the opening of subsidiaries in Spain, Switzerland, and Germany. In Switzerland, our client portfolio includes renowned names such as Columbia Sportswear, L’Occitane en Provence, Hansgrohe, Eurovision, ISO, Kepler Cheuvreux, among many others.
💼 At least 4 years of experience
🎓 Bachelor's or Master's degree
🌍 Bilingual German, French
📍 Geneva
📅 Ideal entry date: October 2025
Job description
Your mission
As a Product Marketing Manager, you will play a strategic role at the intersection of product, marketing, and sales. Your mission will be to ensure that our solutions are well-positioned, clearly messaged, and successfully adopted in the Swiss market.
Key responsibilities
- Go-to-Market Strategy: Develop and execute go-to-market plans for new products, features, and market launches specific to Switzerland.
- Positioning & Messaging: Craft compelling value propositions and messaging tailored to the Swiss audience (by region and language).
- Competitive Analysis: Monitor market trends and competitors to inform product strategy and differentiation.
- Sales Enablement: Equip the sales team with product knowledge, customer personas, pitch decks, and other materials.
- Customer Insights: Gather feedback from clients, prospects, and internal teams to inform product development and communication strategies.
- Content Creation: Collaborate with content teams to produce case studies, product sheets, webinars, and blog articles aligned with our brand and local tone.
- Product Launches: Lead the local execution of product launches, coordinating across product, marketing, sales, and customer success teams.
- Brand Advocacy: Act as a product ambassador at events, webinars, and with clients to reinforce our market positioning.
Your profile
❏ 4+ years of experience in product marketing, preferably within a SaaS or B2B tech environment
❏ Proven track record in launching products and driving product adoption
❏ Strong understanding of the HR tech landscape and/or Swiss market dynamics is a plus
❏ Bilingual: Fluent in French and German, plus a good level of English
❏ Excellent storytelling and communication skills
❏ Analytical mindset with a passion for understanding customer needs
❏ Experience working cross-functionally with product, sales, and marketing teams
❏ Self-starter with a strategic mindset and hands-on execution skills
Recruitment process
Step 1: Phone interview with the Talent Acquisition Manager (30 minutes)
Step 2: Interview with the Country Manager Switzerland (60 minutes)
Step 3: Case study followed by an interview with the team (60 minutes)
Step 4: Final Talk (45 minutes)
At Lucca you will find…
✔︎ Passionate Luccasians who take things seriously, without taking themselves too seriously
✔︎ A corporate culture based on collaboration and empowerment
✔︎ An environment where every day feels like the first day
✔︎ Remote work possibilities
✔︎ Ambitious career paths, with internal mobility opportunities and even Erasmus between departments
Come and join our human-sized company, whose highly participative operation leaves plenty of room for initiative, innovation and non-conformism.
Benefits
✔ 100% of the LPP is covered by Lucca.
✔︎ One global seminar per year.
✔︎ And other benefits: luncheon vouchers and discounts (Swibeco).
And finally, a little cultural focus
✔︎ Wages are fully transparent at Lucca.
✔︎ Team comes first: there is no individual commission at Lucca, but a collective bonus based on our yearly growth target achievement.
✔︎ After 3 years' seniority, each employee can define their salary at a committee.
Our offers are open to employees with a Recognition of Handicapped Worker Status (RHWS).
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The Company
What We Do
Lucca is a software company that provides different software as a service (SaaS) solutions to automate the HR and administrative processes of companies: - Leave & absences, Time tracking – Timmi - Expense reports - Cleemy - Online payslip distribution – Pagga - Online HR file, Onboarding management, Performance reviews – Poplee More than 7,800 clients in over 130 countries trust Lucca. Our online solutions are used by more than 1,500,000 employees on a daily basis. Get in touch with us to learn more about our software solutions.
