The Role
The Product Marketing Manager will define Pigment's value proposition, develop market messaging, manage product launches, and drive demand through collaboration with sales and marketing teams.
Summary Generated by Built In
Join Pigment: The AI Platform Redefining Business Planning
Pigment is the AI-powered business planning and performance management platform built for agility and scale. We connect people, data, and processes in one intuitive, feature-rich solution, empowering every team—from Finance to HR—to build, adapt, and align strategic plans in real time.
Founded in 2019, Pigment is one of the fastest-growing SaaS companies globally. Industry leaders like Unilever, Snowflake, Siemens, and DPD use Pigment daily to make more informed decisions and confidently navigate any scenario.
With a team of 500+ across Paris, London, New York, San Francisco, and Toronto, we've raised nearly $400M from top-tier investors and were named a Visionary in the 2024 Gartner® Magic Quadrant™ for Financial Planning Software.
At Pigment, we take smart risks, celebrate bold ideas, and challenge the status quo—all while working as one team. If you're driven by innovation and ready to make an impact at scale, we’d love to hear from you.
Pigment is searching for a Senior Product Marketing Manager who will play a crucial role in building empathy for our customer’s challenges, defining Pigment’s value proposition within EPM and helping drive demand for our product.
The mission of our Product Marketing team is to be the voice of the market in the product, and the voice of the product in the market. As such, you will work closely with Product Strategy, Product Management, Solutions Consulting, Sales and Enablement to ensure we understand our customer’s key pain points and are able to articulate how Pigment addresses them. You will help us distill feedback into actionable insights which align our customers’ pain and our business strategy. And you will share this expertise with demand generation team members so that we can create awareness and demand for Pigment.
What you’ll do
- Crystallize Pigment’s value proposition within EPM, by conducting persona research, gathering feedback from internal and partner teams and testing our product yourself
- Develop messaging and positioning, build and deliver sales tools across the sales cycle, including presentations, webpages, and other tools, to enable GTM teams to communicate the value of Pigment effectively
- Share current and upcoming trends with GTM and product teams to inform our future positioning and product roadmap
- Facilitate alphas and betas for product testing, focusing on the validation of our value proposition and sharing prioritized feedback with product teams
- Understand complex buying/selling processes around EPM and specifically financial consolidation involving multiple decision-makers for software and solution purchases and translate that to successful GTM strategies
- Manage product launches by building value messaging in collaboration with product management, develop collateral and sales tools, and work closely with sales and marketing teams to craft marketing plans and own product launches.
- Own the process to prioritize Pigment-wide feedback we collect from various sources (CSMs, Support, Sales, Partners, etc.), support product decision-making, equip field teams on how to answer questions about it and close the loop with relevant parties as appropriate
- Work closely with demand generation teams (field marketing, content marketing, etc.) to create campaigns to drive demand for Pigment.
Who you are
- You have experience as a Product Marketer preferably in a EPM vendor focused on financial consolidation and/or FP&A across relevant industries with a solid understanding of the related finance processes.
- You have a solid background in Enterprise Performance Management software with a good understanding of the core finance processes such as planning/forecasting, consolidation and reporting.
- You have a strong understanding of the finance persona within a business, particularly as the primary decision-maker in the buying process.
- You are comfortable to evangelize and promote Pigment at field marketing events, conferences, tradeshows, to analysts and customers.
- You have an analytical mind and are comfortable using numbers to tell a story, provide recommendations and show results
- You are able to create frameworks and processes so decisions can be made logically and the same rigor can be consistently applied to various decisions
- You are able to engage with technical stakeholders and simplify terms for non-technical audiences too
- You have a fluent level of English proficiency and, while not a copywriter, are comfortable developing written communications for different audiences (internal and external)
- You are comfortable with ambiguity and change, able to adapt to changing business priorities
- You are scrappy and able to produce results with imperfect information and limited resources.
What we offer
- Competitive package
- Stock options to ensure you have a stake in Pigment's growth
- Bike2work scheme – save on a new bike and gear while commuting the greener way
- Trust and flexible working hours
- Along with one company offsite every year, we have brand new offices at the heart of major cities including New York, San Francisco, Toronto, Paris, and London
- High-end equipment (based on stock/availability) to do your work in the best conditions
- Remote-friendly environment
How we work
- Thrive Together: We can only win as a team. We are all founders and do the right thing for our peers, Pigment customers, partners, and the planet
- Never Settle: We aim to become the best at what we do by delivering with rigor and ambition every day. Delivering means building a passionate Pigment community
- Go for it: We are biased towards action. Every action leads to learning and these learnings get us one step closer to our mission
- Be real, be humble: We are generous with our feedback, open to change our views and we approach it with empathy knowing everyone is trying to do the best for Pigment
- Champion our Customers: We lead with empathy, solve what matters, and deliver clarity in a complex world to make our Customers heroes in their organizations
We conduct background checks as part of our hiring process, in accordance with applicable laws and regulations in the countries where we operate. This may include verification of employment history, education, and, where legally permitted, criminal records. Any checks will be conducted lawfully prior to formal employment contracts being signed, with candidate consent, and information will be treated confidentially.
Pigment is an equal opportunity employer. We believe diversity is a strength and fosters innovation. We are committed to enabling everyone to feel included and valued at the workplace. All qualified applicants will receive consideration for employment without regard to age, color, family, gender identity, marital status, national origin, physical or mental disability, sex (including pregnancy), sexual orientation, social origin, or any other characteristic protected by applicable laws. We may process your personal data in accordance with our HR Data Protection Notice.
Top Skills
AI
Epm Software
SaaS
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The Company
What We Do
In a world moving at an incredibly fast pace, businesses have grown accustomed to change. Transforming their business model, pivoting their strategy, rethinking their go-to-market, the list goes on.
To enable these changes, they have also had to rethink the way they work.
Breaking down silos isn’t a best practice anymore. It’s a given.
And yet, when it comes to planning, little has changed. In fact, planning tools work the exact opposite way, reinforcing data and people silos, and preventing teams from working together toward their common goals.
As a result, planning is usually seen as a dreadful process.
But the truth is, planning drives strategy. It’s high time we serve it with the right tools.
Pigment is the business planning platform for fast-growing companies. Our mission is to help companies make better, faster decisions in a changing world, and drive revenue growth.
At Pigment we believe that:
✅ Real-time data informs better outcomes. Trim your sail, and make the best use of current winds.
✅ Reporting should be accurate, quick, and insightful.
✅ Planning should be simple, smooth, and delightful.
✅ Less time should be spent on data crunching, more time on bringing insights to the business.
✅ Collaboration should be at the heart of any planning process, so your organization works as one.
Book your demo today ? https://www.gopigment.com/contact
We’re hiring! Check out our offers: https://jobs.lever.co/pigment
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