The Role
The Product Marketing Manager will develop product content, manage marketing materials, and drive go-to-market strategies for the Third-Party Cyber Risk business.
Summary Generated by Built In
Product Marketing Manager, SCD
Location: Remote in the United States
About the Role
BlueVoyant is in search of a Product Marketing Manager to drive Product Marketing for our Third-Party Cyber Risk business line. Ideally, the individual has cyber security experience, preferably in the areas of third-party cyber risk, supply chain cyber risk or general cyber security solutions and services. This is a high visibility position to drive messaging, content creation, and go-to-market strategy for a well-funded and fast-moving startup. This person must be able to identify, prioritize, drive, and manage a range of marketing activities. They will thrive in a small team and be willing to take on new projects as needed while working across organizations.
The position will report to the BlueVoyant ‘VP of Product Marketing’
Responsibilities
You will be responsible for BlueVoyant’s Third-Party Cyber Risk product marketing by developing product content, (print and web and demand generation) user brochures, product collateral, white papers, webinars, and thought leadership materials while driving other product marketing related initiatives.
In addition, you will synthesize product features, benefits and differentiators with and within marketing and product materials for a variety of business cases and end-user pain points. You will manage a definitive and continuous calendar of production of materials. You will work with the product team to identify and create materials and documentation for product launches – and ongoing marketing activities - with a goal of enabling and maximizing go-to-market activity.
Qualifications
At BlueVoyant, we recognize that effective cyber security requires active prevention and defense across both your organization and supply chain. Our proprietary data, analytics and technology, coupled with deep expertise, works as a force multiplier to secure your full ecosystem.
Led by CEO, Jim Rosenthal, BlueVoyant’s highly skilled team includes former government cyber officials with extensive frontline experience in responding to advanced cyber threats on behalf of the National Security Agency, Federal Bureau of Investigation, Unit 8200, and GCHQ, together with private sector experts. BlueVoyant services utilize large real-time datasets with industry leading analytics and technologies.
Founded in 2017 by Fortune 500 executives, including Executive Chairman, Tom Glocer, and former Government cyber officials, BlueVoyant is headquartered in New York City and has offices in Maryland, Philippines, San Francisco, London, Budapest, and Latin America.
BlueVoyant provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, BlueVoyant complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
BlueVoyant uses AI-assisted tools within our applicant tracking system to help identify candidates whose experience and skills best match the requirements of a role. This technology provides hiring teams with additional insights to support fair and efficient hiring decisions. Please note that all applications are reviewed by a member of our hiring team, and final hiring decisions are made by humans, not AI. By submitting your application, you acknowledge that AI tools may assist in the evaluation of your resume as part of the recruitment process. For more information on how we process your personal data, please review our Candidate Privacy Notice available at https://www.bluevoyant.com/candidate-privacy-notice.
Location: Remote in the United States
About the Role
BlueVoyant is in search of a Product Marketing Manager to drive Product Marketing for our Third-Party Cyber Risk business line. Ideally, the individual has cyber security experience, preferably in the areas of third-party cyber risk, supply chain cyber risk or general cyber security solutions and services. This is a high visibility position to drive messaging, content creation, and go-to-market strategy for a well-funded and fast-moving startup. This person must be able to identify, prioritize, drive, and manage a range of marketing activities. They will thrive in a small team and be willing to take on new projects as needed while working across organizations.
The position will report to the BlueVoyant ‘VP of Product Marketing’
Responsibilities
You will be responsible for BlueVoyant’s Third-Party Cyber Risk product marketing by developing product content, (print and web and demand generation) user brochures, product collateral, white papers, webinars, and thought leadership materials while driving other product marketing related initiatives.
In addition, you will synthesize product features, benefits and differentiators with and within marketing and product materials for a variety of business cases and end-user pain points. You will manage a definitive and continuous calendar of production of materials. You will work with the product team to identify and create materials and documentation for product launches – and ongoing marketing activities - with a goal of enabling and maximizing go-to-market activity.
Qualifications
- 3-5 years of Product Marketing experience for a cybersecurity company or growth-stage B2B technology company
- Significant experience in product launch process and management
- Experience in development of sales enablement messaging, tools and training
- Experience in market research, GTM strategy and competitive intelligence gathering
- Experience supporting sales, demand generation and events efforts with relative content
- Experience writing appealing product copy and content for a variety of use cases that can be adopted for multi-channel production
- Experience developing product use cases (vertical markets, feature-based)
- Excellent communications skills, both verbal and written
- Strong writing skills
- A hands-on team player with strong organizational skills and ability to track against goals
- Experience engaging with customers
- Experience in a fast-paced start-up environment
- Experience in maintaining close familiarity with business level KPIs and engaging in activities that support meeting them
- Ability to work effectively from a remote/home office environment
- Experience in a startup or technology environment is important, especially in the B2B cybersecurity market
- Direct experience and knowledge of supply chain cyber risk, portfolio/holding company cyber risk and/or government supply chain cyber risk solutions and services
- Ability to understand target personas, their buyer journeys, and proactively engage in tactics that facilitate that journey
- Day-to-day operational agility, with a strong sense of initiative and a history of delivering to plan
- Confidence and persuasiveness in interacting with other departments
- Good time and multiple task management, ability to react quickly
- Self-starter, business-oriented
- Highly detail-oriented, deadline-driven, thrives in a fast-paced work environment
- Willingness to learn, positive attitude, open-minded
- Willingness to adapt to changing priorities and business requirements
- Experience working with direct and channel sales partners
- Experience producing and analyzing performance for marketing and demand generation activities
- Team player with a pleasant demeanor and a desire to learn and expand responsibilities
At BlueVoyant, we recognize that effective cyber security requires active prevention and defense across both your organization and supply chain. Our proprietary data, analytics and technology, coupled with deep expertise, works as a force multiplier to secure your full ecosystem.
Led by CEO, Jim Rosenthal, BlueVoyant’s highly skilled team includes former government cyber officials with extensive frontline experience in responding to advanced cyber threats on behalf of the National Security Agency, Federal Bureau of Investigation, Unit 8200, and GCHQ, together with private sector experts. BlueVoyant services utilize large real-time datasets with industry leading analytics and technologies.
Founded in 2017 by Fortune 500 executives, including Executive Chairman, Tom Glocer, and former Government cyber officials, BlueVoyant is headquartered in New York City and has offices in Maryland, Philippines, San Francisco, London, Budapest, and Latin America.
BlueVoyant provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, BlueVoyant complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
BlueVoyant uses AI-assisted tools within our applicant tracking system to help identify candidates whose experience and skills best match the requirements of a role. This technology provides hiring teams with additional insights to support fair and efficient hiring decisions. Please note that all applications are reviewed by a member of our hiring team, and final hiring decisions are made by humans, not AI. By submitting your application, you acknowledge that AI tools may assist in the evaluation of your resume as part of the recruitment process. For more information on how we process your personal data, please review our Candidate Privacy Notice available at https://www.bluevoyant.com/candidate-privacy-notice.
All employees must be authorized to work in the United States. BlueVoyant provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, BlueVoyant complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.
Disclaimer: Please note that pursuant to contractual requirements and applicable law, in order for employees to perform work on some of the company’s federal contracts, U.S. citizenship is required. Accordingly, an employee’s ability to perform work on such contracts is contingent upon the company’s verification of the employee’s citizenship status. Furthermore, individuals may be subject to additional background checks and fingerprinting.
Top Skills
AI
Cybersecurity
Marketing Tools
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The Company
What We Do
BlueVoyant is an analytics-driven cybersecurity company based in New York City, whose mission is to defend businesses around the world against agile and well-financed cyber attackers by providing unparalleled visibility, insight and responsiveness.
