Product Marketing Manager – Scale-up and Scale-out Controller IP

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San Jose, CA, USA
In-Office
154K-286K Annually
Senior level
Artificial Intelligence • Cloud • Hardware • Software • Semiconductor
The Role
The Product Marketing Manager will develop go-to-market strategies, engage customers, collaborate with teams, and create marketing assets for advanced controller IP solutions.
Summary Generated by Built In
At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.

Job Title: Product Marketing Manager – Scale-up and Scale-out Controller IP

About the Role

Cadence is seeking a dynamic and strategic Product Marketing Manager to lead the go-to-market initiatives for our advanced scale-up and scale-out controller IP solutions for UALink, Ethernet, Ultra Ethernet and its variant protocols. This role is instrumental in shaping product positioning, driving customer engagement, and translating technical innovation into compelling marketing narratives that resonate across the semiconductor ecosystem.

Key Responsibilities

  • Develop and execute comprehensive go-to-market strategies for scale-up and scale-out controller IP, aligned with customer needs and market dynamics.
  • Engage directly with customers to identify industry trends, emerging technologies, and evolving technical requirements.
  • Interpret IEEE, UALink, UEC, OCP and other consortium standards and translate them into actionable product features and differentiated messaging.
  • Collaborate cross-functionally with R&D, Sales, and Application Engineering to ensure product-market fit and technical alignment.
  • Create high-impact marketing assets, including product briefs, datasheets, presentations, and web content to support sales enablement and brand awareness.

Required Qualifications

  • Bachelor’s or Master’s degree in Electrical Engineering, Computer Engineering, or a related field.
  • Minimum of 5 years of experience in Ethernet or PCI Express controller design, verification, or system performance analysis.
  • Solid understanding of ethernet standards and high-speed interconnect technologies.
  • Exceptional communication and presentation skills, with the ability to simplify complex technical concepts for diverse audiences.
  • Proven ability to thrive in fast-paced environments and contribute to the success of innovative technology products.

Preferred Skills

  • Experience in product marketing within the semiconductor or IP industry.
  • Familiarity with memory controller designs and architecture.
  • Strategic mindset with a passion for technology storytelling and customer-centric marketing.

The annual salary range for California is $154,000 to $286,000. You may also be eligible to receive incentive compensation: bonus, equity, and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the salary range is a guideline and compensation may vary based on factors such as qualifications, skill level, competencies and work location. Our benefits programs include: paid vacation and paid holidays, 401(k) plan with employer match, employee stock purchase plan, a variety of medical, dental and vision plan options, and more.

We’re doing work that matters. Help us solve what others can’t.

Top Skills

Computer Engineering
Electrical Engineering
Ethernet
Pci Express
Ualink
Ultra Ethernet
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The Company
HQ: San Jose, CA
8,216 Employees
Year Founded: 1988

What We Do

Cadence enables electronic systems and semiconductor companies to create the innovative end products that are transforming the way people live, work and play. Cadence® software, hardware and IP are used by customers to deliver products to market faster. The company's Intelligent System Design strategy helps customers develop differentiated products—from chips to boards to intelligent systems—in mobile, consumer, cloud, data center, automotive, aerospace, IoT, industrial and other market segments. Cadence is listed as one of Fortune Magazine's 100 Best Companies to Work For.

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