Product Marketing Manager (Remote)

Product Marketing Manager
About Us: Accuris is a mid-sized tech company dedicated to providing innovative solutions that empower businesses to achieve their goals. Our cutting-edge technology and customer-centric approach have positioned us as a leader in our industry. We are looking for a dynamic and results-driven Product Marketing Manager to join our team and help drive the success of our products.
Job Summary: As a Product Marketing Manager at Accuris, you will play a pivotal role in driving the go-to-market strategy and positioning of our products. You will collaborate closely with product management, sales, and marketing teams to develop and execute marketing plans that effectively communicate the value of our products to our target customers. This role requires a strategic thinker with a deep understanding of market dynamics, customer needs, and competitive landscapes.
Key Responsibilities:

1. Go-to-Market Strategy:
   
   • Develop and execute go-to-market strategies for new product launches, including market research, positioning, messaging, and pricing strategies.
   • Collaborate with cross-functional teams to ensure alignment on product positioning and launch plans.
2. Market Research and Competitive Analysis:
   
   • Conduct market research to identify customer needs, market trends, and competitive dynamics.
   • Analyze competitor products and develop strategies to differentiate Accuris products in the market.
3. Product Positioning and Messaging:
   
   • Create compelling product positioning and messaging that resonates with target audiences.
   • Develop and maintain product marketing collateral, including sales presentations, brochures, and case studies.
4. Sales Enablement:
   
   • Work closely with the sales team to develop sales tools and training materials that support effective selling.
   • Provide product expertise and support during customer presentations and meetings.
5. Content Development:
   
   • Develop and manage content marketing initiatives, including blog posts, whitepapers, webinars, and videos.
   • Collaborate with the content team to ensure consistent messaging across all marketing channels.
6. Product Launches:
   
   • Lead the planning and execution of product launches, including coordinating with PR, demand generation, and digital marketing teams.
   • Monitor and report on the success of product launches, adjusting strategies as needed.
7. Customer Insights:
   
   • Gather and analyze customer feedback to inform product development and marketing strategies.
   • Develop customer personas and use insights to tailor marketing efforts.
8. Performance Analysis:
   
   • Track and analyze the performance of marketing campaigns and product launches.
   • Use data-driven insights to optimize marketing strategies and improve ROI.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in product marketing, preferably in the tech industry.
• Proven track record of successful product launches and go-to-market strategies.
• Strong analytical skills with the ability to interpret market data and trends.
• Excellent communication and presentation skills.
• Ability to work effectively in a cross-functional team environment.
• Proficiency in marketing automation tools and CRM systems.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work in a fast-paced, innovative environment.
• Career growth and development opportunities.
• Collaborative and inclusive company culture.

The Location: US - Remote
Compensation/Benefits Information (This section is only applicable to US
candidates):
Accuris states that the anticipated base salary range for this position is $130,000 - $160,000. Final base salary for this role will be based on the individual's geographical location as well as experience and qualifications for the role. In addition to base compensation, this role is eligible for an annual incentive plan/sales commission plan as well as comprehensive benefits. For more information on benefits, please reach out to the recruiter assigned to the role.
About Company Statement:
Accuris delivers essential intelligence that powers decision making. We provide the world's leading organizations with the right data, connected technologies and expertise they need to move ahead. We think differently, combining the knowledge and resources of an established company with the unapologetic boldness of a startup. https://accuristech.com/
Our mission: build an evolvable knowledge and data platform that enables STEM professionals to unlock and deliver innovation to the world's most complex problems.
Accuris provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Other details

• Job Family - Marketing Generalist/Multi-Discipline
• Job Function - Marketing
• Pay Type - Salary
• Employment Indicator - Regular
• Min Hiring Rate - $130,000.00
• Max Hiring Rate - $160,000.00
• Travel Required - Yes
• Travel % - 5
• Required Education - Bachelor's Degree