Product Marketing Manager, Pre-Analytics & 4800

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Product Marketing Manager, Pre-Analytics & 4800

Mission: Drive development and adoption of pre-analytic solutions including the cobas Prime to enable automated workflows for our highest volume customers while providing the market feedback necessary to continue evolving our suite of offerings. 

The Opportunity:

As the Product Marketing Manager for the Pre-Analytics and cobas 4800 portfolio, you will be responsible for driving the commercial success of our dedicated high-throughput molecular workflow solutions in the U.S. market.

This role focuses on the seamless integration of instruments and assays, including the Prime sample preparation platform, pre-analytic automated workflows for the x800 analyzers, and the cobas® 4800 testing system, ensuring a high-quality "sample-in" process for our full suite of molecular lab diagnostics.

You will be the strategic lead for this critical portfolio, collaborating with global partners to translate U.S. market requirements into current and future platform development, particularly for nucleic acid extraction and automated pre-analytical steps. You will manage the product lifecycle, from contributing to the Integrated Business Plan and developing strategic product launch activities to managing product updates and expirations.

Serving as the key point of contact for the field sales organization, you will provide expertise and guidance on all portfolio matters, including workflow optimization, contamination control, and throughput analysis. In partnership with demand planning, you will be responsible for creating robust product forecasts and business plans to drive portfolio growth. You will also be a subject matter expert on the utility and use of assigned products in the market, providing direction on projects and assignments to a high-performance marketing team.

This role requires a deep understanding of the molecular diagnostics instrument landscape, competitor products (e.g., QIAGEN, Hologic, Thermo Fisher), and the disease states related to the portfolio. It requires a proactive, collaborative individual who can influence cross-functional teams and key stakeholders to achieve business objectives. You will work with minimum supervision while continuously communicating progress to management.

This position is a critical part of the U.S. Molecular Diagnostics team, contributing to Roche's commitment to continuously improving our quality system and delivering on our quality objectives.

Key Responsibilities:

6-Month Deliverables:

• Drive development of key workflows on Prime to support critical launches in Respiratory and Sexual/Cervical health

• Drive 2026 plan to hit 2026 target for Prime installations

12-Month Deliverables:

• Develop plan for converting and retaining cobas 4800 testing volumes across current install base. 

• Work with global to ensure key product inputs from molecular workflows in future automation platforms

Ongoing Deliverables:

• Responsible for developing and executing a comprehensive portfolio/product strategy that includes product requirements, pricing strategy, marketing campaign development, and launch logistics to accomplish business objectives.  Responsibilities include: driving the process for the business area annual operating plan; development and implementation of tactics; evaluation of tactics performance with metrics through business reviews; and effective utilization and communication with internal partners and/or external agencies.

• Develops business area mastery to include understanding of market segments, business models, analysis of key metrics that define success, forecasting sales and product demand, share performance, trends, competition, customer critical success factors and needs through interaction with customers for integration with programs.

• Manages and supports the assigned segments/product lines including but not limited to forecasting, pricing, back-orders management, and launch management implementation.  Works with functional groups in the US and global lifecycle and operations.

• Translates market research and customer insights to shape product/portfolio strategies

• Responsible for influencing global lifecycle team on the market requirements for their area of responsibility

• Serves as the technical expert for their specific area of responsibility

• Exhibit effective collaboration and tight coordination with the broader molecular team, resulting in cohesive and impactful go-to-market strategies for product launches/updates.

• Advises and manages stakeholders by reporting on special projects, business challenges and opportunities to senior management.

Who You Are:

• You hold a Bachelors degree. Preference for education in Business, IT/digital, Marketing, or related clinical field.  

• You hold 5 years previous related experience (marketing, sales, sales, operations, finance, other commercial, scientific/clinical roles)

• Fluency and experience with digital tools in life sciences

• Demonstrated ability to develop technical expertise in highly complex scientific products

• Demonstrated ability to communicate complex topics in a very simple way

• Strong project management skills

• Regulatory and compliance awareness

• Ability to balance near-term impact while guiding long-term strategy

• Entrepreneurial, growth mindset

Preferred Qualifications:

• Molecular Diagnostics background

• Previous product launch experience

• Prior healthcare experience

• Prior experience working in globally matrixed environment

• Previous lab customer interaction

Location:

• This position is based onsite in our Indianapolis campus

• Relocation benefits are not provided for this role

The expected salary range for this position based on the primary location of Indiana is $97,800 - $181,600.  Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below. Benefits

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

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