About THG
We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.
We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.
Job Title: Product Marketing Manager
Location: Manchester, UK
Company: Myprotein
About Us:
Myprotein is a global leader in sports nutrition, dedicated to empowering individuals to reach their fitness goals by providing high-quality products and expert advice. As we continue to innovate and expand, we’re looking for an experienced and motivated Product Marketing Manager to drive the success of our product range and elevate the Myprotein brand in the global market.
The Role:
As a Product Marketing Manager at Myprotein, you will be responsible for developing and executing marketing strategies that drive the growth and visibility of our product portfolio. You’ll collaborate closely with product development, sales, and ecommerce teams to deliver successful go-to-market strategies, impactful campaigns, and product launches. This role is central to the growth of the business, ensuring that our products meet customer needs, stand out in the marketplace, and drive revenue.
Key Responsibilities:
- Develop and implement product marketing strategies that align with Myprotein’s business objectives and growth targets.
- Lead the go-to-market strategy for new product launches, creating product positioning, messaging, and multi-channel marketing campaigns.
- Conduct market research and competitive analysis to identify trends, customer needs, and market opportunities, feeding insights into the product development process.
- Collaborate with the product development team to shape the product roadmap, ensuring it is aligned with customer demands and market opportunities.
- Develop compelling product stories, focusing on key features, benefits, and unique selling points that resonate with our target audience.
- Work closely with ecommerce and digital marketing teams to optimize product listings, content, and promotions on the Myprotein website to maximize online sales.
- Build and manage relationships with key internal and external stakeholders, including influencers, ambassadors, and partners, to enhance product visibility and credibility.
- Create marketing collateral, including product guides, sales tools, and presentations, to support both internal and external stakeholders.
- Measure, analyze, and report on the effectiveness of product marketing campaigns, using data to refine strategies and improve performance.
What We’re Looking For:
- A degree in Marketing, Business, or a related field.
- Proven experience (4+ years) in product marketing, preferably within the nutrition, food, or consumer goods sectors.
- Strong understanding of go-to-market strategies, product positioning, and consumer behavior.
- Experience in data analysis and using insights to shape marketing strategies and product decisions.
- Excellent project management skills with the ability to manage multiple launches and campaigns simultaneously.
- Strong communication and interpersonal skills, with the ability to work collaboratively across teams.
- A creative and analytical mindset, with a passion for understanding consumer needs and market dynamics.
- Experience in the health, fitness, or nutrition industry is a plus.
What We Offer:
- Competitive salary and benefits package.
- The opportunity to shape the product marketing strategy for one of the leading global sports nutrition brands.
- A dynamic, innovative, and collaborative working environment.
- Access to a range of staff discounts, including Myprotein products and affiliate brands.
- Career development opportunities in a fast-growing, global company.
If you’re passionate about sports nutrition and ready to make an impact in a global business, we’d love to hear from you!
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
What We Do
THG (www.thg.com) is a vertically integrated, digital-first consumer brands group, retailing its own brands predominantly in beauty and nutrition, plus third-party brands, via its proprietary, end-to-end, e-commerce technology, infrastructure and brand-building platform (THG Ingenuity) to an online and global customer base.
