Product Marketing Manager, Mobile Services

Position Summary

Why join our team?
The ESBO division is the European Services Business Office, responsible for all Samsung services on TV and mobile devices such as Samsung TV Plus, Universal Guide, Samsung Gaming Hub, Art Store, and Multiple Voice Assistance. The Product Management team oversees the operations, content curation, programming, analysis and marketing of Samsung smart TV and mobile services across 16 European countries.
The Marketing team is responsible for growing the brand awareness and engagement of these services through high impact and exciting campaigns to delight Samsung customers. We are a mixed, vibrant, high performing team that prioritizes collaboration, innovation and agility to deliver for our customers.

Role and Responsibilities

Your key responsibilities

As the Marketing Manager, Mobile Services, reporting into the Product Marketing Lead, Mobile Services you will lead the marketing strategy and go-to-market plans for Samsung's mobile services across Europe, covering key products like Samsung Galaxy App Store, Samsung Gaming Hub, Cloud Gaming, and the Samsung News. You’ll oversee the complete marketing lifecycle, working with internal and external teams to create impactful campaigns.

• Marketing Strategy & Growth: Enhance user acquisition and engagement by thoughtfully strategizing and implementing marketing initiatives for Samsung's mobile services in Europe.

• 360 Campaign Management: Develop and lead integrated campaigns across Paid Media, PR (B2B & B2C), retail, social media, and events, ensuring a flawless experience across all channels.

• Regional & Global Alignment: Coordinate with mobile product managers and HQ teams to ensure European goals align with global priorities. Serve as a primary European contact for all marketing requests.

• Regional Campaign Customisation: Partner with local marketing teams in Europe to adapt campaigns based on important metrics specific to each region and market demands.

• Performance Analysis: Monitor and analyse campaign effectiveness, ensuring alignment with brand goals and providing insights to the wider team.

• Market & User Insight: Stay up-to-date on industry trends and user behaviour, making data-driven recommendations to optimise service positioning and engagement.

• Cross-Functional Collaboration: Partner with Product Management, Content Marketing, Editorial, Business Development to ensure cohesive, integrated campaigns.

• Innovative User Engagement: Continuously explore new ways to target and engage users, tailoring strategies to each market.

• End-to-End Project Ownership:

• Agency Management: Create briefs, coordinate agency selection and build strong relationships.

• Finance: Manage project budgets, tracking, and monthly reporting to the Product Marketing Lead.

• Campaign Deployment: Lead campaigns from planning to launch for smooth execution.

• Reporting: Monitor performance and share insights with the wider business regularly.

What we need for this role

To be successful, you will possess the following skills and attributes:

• Marketing experience within the mobile gaming industry.

• In-depth industry knowledge in the sector with a clear understanding of how to promote and drive engagement. Your primary focus will be on Galaxy Store & Gaming Hub with support on Samsung News, so experience in either field is highly advantageous.

• Experience with in-house PR teams or external PR agencies for managing events & PR-related activity and events.

• Consistent track record of accomplishment in 360-campaigns: Experience in crafting and launching multi-channel campaigns across cross-functional teams and agencies.

• Autonomous' project management: Able to handle multiple projects independently and lead marketing efforts for assigned services.

• Expertise in acquisition marketing: Knowledgeable about best practices, tools, and trends.

• Strong collaboration skills: Able to work effectively across a large organisation, influence others, and achieve results.

• Analytical attitude: Comfortable analysing and interpreting data to inform strategy.

• Strong marketing finance experience from forecasting, creating POs and budget allocation.

• Proactive and solution-focused: A self-motivated individual who thrives in a fast-paced environment, with a resourceful approach to challenges.

• Creative campaign evaluation: Experience in assessing and driving innovative campaigns within the services sector.

• Multi-tasking abilities: Skilled at balancing priorities and leading projects with minimal supervision.

• Intermediate knowledge of design software (Photoshop, Illustrator, or video editing) is an advantage.

What does success look like?

Success in this role means driving critical metrics in user acquisition, engagement, and brand awareness through fresh ideas and a proactive approach. We need a great teammate who seeks smarter ways of working, embracing our start-up mentality within a leading tech company.

You will be key in growing service awareness and building strong partnerships. In return, we offer an inclusive, international workplace with career growth opportunities, including travel, courses, and ongoing development.

Please note this role may require international travel, mainly around Europe, Suwon and the US, sometimes at short notice. Leading, attendance and participation of key gaming events is also required around Europe, such as Gamescom.

You will also be expected to work from our Covent Garden office in central London 3 days a week, to be confirmed with line manager. On certain occasion, you will need to attend courses and meetings at Samsung UK Office in Chertsey (outside of London).

Skills and Qualifications

Benefits of working at Samsung include

• Hybrid working – 3 days in the office and 2 days at home per week

• Bonus scheme linked to individual, team and company performance

• Car allowance

• Pension contribution

• Three volunteering days each year

• Holiday - 25 days plus bank holidays and an additional day off for your birthday

• Access to discounts on a wide range of Samsung products

• Access to a discount shopping portal

• Partner Colleagues are not eligible for certain types of statutory leave such as Samsung Family Leave or Sick Leave policies but may be eligible for statutory payments via their agency

A note on equal opportunities

We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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