Product Marketing Manager (m/f/d)

Posted 17 Days Ago
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Munich, Bavaria
Senior level
Marketing Tech • Software
The Role
Seeking a passionate Product Marketing Manager with 5+ years of experience in marketing within the energy trading or related industry. Responsible for driving the Go-to-Market strategy, developing product narratives, and collaborating with internal teams to launch new products successfully.
Summary Generated by Built In

enmacc is Europe’s largest over-the-counter trading market venue for energy and environmental commodities. Our cutting-edge platform digitalises the energy trading landscape, addressing the long-standing challenges that traders have faced for decades.
Our trading platform allows market participants to execute trades with unparalleled speed, efficiency, and security. We have over 550 companies and 2200 members trading electricity, gas, Guarantees of Origin, emissions allowances and weather derivatives. Our platform attracts a vibrant network of energy suppliers, trading houses, industrial companies, and municipal utilities. By joining our platform, participants gain access to more market opportunities, boosted liquidity, and are empowered to accelerate the energy transition.
Since 2016 we have now a dedicated team of 90 talented individuals spread across Europe. We are driven by our enthusiasm for the energy sector and technology, thriving in a dynamic scale-up environment. If you share our zeal for working in a diverse, inclusive, and fast-paced environment, we invite you to submit your application below.

Location: Ideally located in Munich or open to relocate

Your Mission:

Are you ready to power up your marketing career? We're seeking a passionate and talented Product Marketing Manager to take our company to new heights. In this role, you'll be the glue between our customers and product, you'll foster collaboration among our product, marketing, and sales teams. Leveraging your expertise in energy trading or a related field, you'll drive our Go-to-Market strategy, craft compelling messaging and positioning, develop enablement materials, and spearhead in-platform marketing communications.

Your Responsibilities / What you’ll do:

Your responsibilities will include building an in-depth understanding of our customers, our product and our vision. 

  • Product Launch
    • Lead the strategy and execution of the GTM for new product developments, and tracking it’s success
    • Collaborate internally with Product (to fully understand innovations & features), Sales (to bring our product to the energy trading world)
    • Develop clear and compelling product narratives and positioning by understanding customer needs, product roadmap, market trends, and competitive forces
    • Plan and execute our cross-functional GTM journey based on real customer examples, empower Sales teams to understand key product features and functionalities and their application to specific use cases 
    • Create content for product related materials and communications such as: one-pagers, pitch decks, product launch emails and blog posts
    • Create content for events, sales and customer success training and marketing content related to product 
  • Product Marketing Strategy
    • Gain insight into our target personas and their buying needs and continuously refine our ICP based on market insights and new product developments
    • Develop product marketing strategies (pricing, advertising, product launch) based on data and market insights
    • Translate technical details into benefits for the user
    • Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
    • Communicate the value of new products and services to the sales and marketing team

Your profile / What you’ll need:

  • 5+ years in Marketing
  • At least 3 years exclusively in Product Marketing 
  • Experience with writing content in English
  • Experienced in crafting educational and engaging content
  • Fundamental project management skills
  • Excellent written, verbal communication and presentation skills 
  • Fluent in English, and another European language is advantageous
  • Autonomous and result-oriented self-starter with an entrepreneurial mindset 
  • Enthusiasm for tackling challenges in a fast-paced setting and delivering exceptional outcomes
  • Eagerness to adapt and go the extra mile to drive company success
  • Ability to balance being hands-on and strategic in approach
  • You are a curious innovator, who likes to test and learn new things

Our offer / What you’ll get:

  • Entrepreneurial company culture with flat hierarchies
  • Competitive Remuneration Scheme
  • Abroad working policy form EU and outside EU.
  • Learning & Development: a Personal Development Plan along with especially allocated budget and 5 days off to further your personal & professional development
  • Being part of our supportive, persistent, curious and fun culture!
  • Joining a grown-up start-up in the SaaS/energy field
  • Modern office spaces in the heart of Munich
  • Hybrid work set-up, allowing you to combine working in the office with working from home
  • State of the art Apple hardware and software
  • Free drinks, fruit, and coffee, special fitness offers and discount offers
  • German classes
  • Relocation assistance for international candidates


Got energy? Join us!

The Company
Munich
98 Employees
On-site Workplace
Year Founded: 2016

What We Do

enmacc is Europe's largest market venue for OTC trading of energy and environmental commodities. Our platform digitalises the end-to-end professional energy trading process. Using enmacc allows participants to gain speed, efficiency and security when trading in energy markets. More than 500 member companies, with over 2000 active traders, are already taking advantage of enmacc and are utilising our continuously growing network of energy suppliers, industrial companies, energy trading houses and municipal utilities for trading in power & gas. All of our clients can benefit from increased market access, additional liquidity and other business development opportunities. enmacc customers can use three different trading screens: entender, enmarket and engreen. entender is the largest, independent RFQ platform for standard and non-standard energy products in Europe. enmarket is an independent price screen and open marketplace for bilateral ‘one-click’ trading of standard power & gas products. engreen is our state-of-the-art trading screen for Guarantees of Origin (GoOs) and allows for process safety and easy access of real- time prices in a complex and partially non-transparent market. We do everything we can to make the daily work of energy traders and portfolio managers easier by enabling them to focus on the things that really matter. More at www.enmacc.com

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