Amplitude is the leading digital analytics platform, helping over 4,300 customers—including Atlassian, Burger King, NBCUniversal, Square, and Under Armour—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories by G2, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at amplitude.com.
As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.
Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.
About the Role & Team
We’re looking for a Product Marketing Manager to drive go-to-market strategy and execution for Amplitude’s marketing-focused solutions. This is a high-impact role at the intersection of product, sales, and marketing, ideal for a strategic storyteller who knows how to translate complex capabilities into clear, compelling value for modern marketers.
In this role, you'll partner with cross-functional leaders to define positioning, launch new innovations, and drive adoption across our portfolio of solutions built specifically for marketing teams.
As a Product Marketing Manager, you will:
- Develop and own solution-level messaging and positioning across products, key marketer personas, and marketing-specific use cases.
- Create and maintain high-impact content and sales enablement assets (e.g., pitch decks, one-pagers, case studies) to support GTM motions for marketer-facing solutions.
- Partner cross-functionally with product, sales, customer success, and demand gen to align GTM strategy with market needs and buyer journeys of modern marketing teams.
- Drive integrated launches and campaigns to maximize awareness, adoption, and land-and-expand opportunities within marketing organizations.
- Analyze customer insights, product usage data, and market trends to inform solution development and refine positioning for marketer-centric workflows.
- Enable sales and partner teams with clear value propositions, competitive differentiation, and use-case-specific messaging tailored to marketing buyers.
- Continuously measure and optimize the effectiveness of solution marketing programs based on pipeline impact, adoption metrics, and field feedback.
Minimum Qualifications:
- 5+ years of product marketing experience in B2B SaaS, preferably in growth-stage or multi-product environments.
- Proven success in product marketing or a similar role driving adoption with enterprise customers.
- Experience targeting marketers or building solutions for marketing teams.
- Strong storytelling skills and the ability to translate technical concepts into compelling, marketer-friendly messaging.
- Experience partnering closely with product, demand gen, brand, and sales teams.
- Skilled in customer research, market segmentation, and competitive intelligence.
- Adept at building sales tools and collaborating with enablement teams.
- Excellent project management and cross-functional leadership abilities.
Preferred Qualifications:
- Hands-on experience with digital analytics and/or Amplitude is a plus.
- Comfort with AI tools and a desire to leverage them to scale content and insights.
- Familiarity with analytics platforms such as Amplitude or similar solutions.
- Strong technical aptitude and the ability to quickly learn new technologies.
- Hands-on experience with customers and full-funnel marketing practices.
Who We Are
The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view.
The Product: Amplitude is a digital analytics platform—we help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.
We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.
Some of our benefit programs include:
- Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental,and Vision on select plans
- Flexible time off, paid holidays, and more
- Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
- Excellent Parental benefits including: 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
- Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
- Employee Stock Purchase Program (ESPP)
Other fun facts about Amplitude:
- We were recognized in the Newsweek Excellence Index 2024.
- Our customers love us! They've said we're the #1 product analytics solution for 19 quarters in a row on G2.
- We care A LOT about product innovation. Fast Company called us the #3 most innovative enterprise company in the world.
- We invest in our people. We offer mentorship programs, management training, and wellness initiatives.
- We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off.
- We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL.
- We’re a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.
- Our mascot is Data Monster, who loves to chow down on numbers, charts, and graphs. Nom nom.
Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.
This role is eligible for equity, benefits and other forms of compensation.
Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $185,000 - $278,000 total target cash (inclusive of bonus or commission)
By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.
Staying Safe - Protect Yourself From Recruitment Fraud
We are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and/or hiring managers. Amplitude will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Amplitude recruiting team will come from an @amplitude.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.
Amplitude Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Amplitude and has not been reviewed or approved by Amplitude.
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Fair & Transparent Compensation — Pay is considered competitive and fair across many roles and levels. Public compensation ranges and stability over time reinforce a perception of above‑average total compensation.
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Parental & Family Support — Parental leave for birthing and non‑birthing parents is paired with fertility support via Carrot, adoption and surrogacy assistance, and back‑up childcare. These programs are consistently highlighted across official materials and recent job postings.
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Wellbeing & Lifestyle Benefits — Global access to Modern Health, a monthly Lifestyle Spending Account, and select One Medical availability support whole‑person wellness. Quarterly learning stipends and flexible benefits enhance everyday support.
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What We Do
Amplitude is the Digital Optimization System. Powered by the proprietary Amplitude Behavioral Graph, the Digital Optimization System enables organizations to see and predict which combination of features and actions translate to business outcomes – from loyalty to lifetime value – and intelligently adapt each experience in real-time based on these insights. Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?"
