Alasco empowers real estate companies across Europe to move from reactive financial controlling to strategic financial management. Our SaaS platform connects finance and project teams across development, retrofit, and tenant improvement projects — standardizing processes, automating workflows, and enabling real-time financial insights. Beyond automation - we’re launching our AI layer, acting as a financial analyst - answering your questions, flagging risks and automating reports - so that real estate professionals can focus on proactive financial and legal risk management instead of taming the spreadsheet and data chaos.
We’re looking for a commercially-minded Product Marketing Manager to drive adoption, activate customers, and shape our product roadmap based on deep market understanding. You’ll work across product, marketing, and sales to ensure what we build and launch has measurable commercial impact.
What You’ll Do:Product Positioning & Messaging- Own the product narrative and ensure consistency across the website, sales materials, and marketing campaigns.
- Develop compelling, differentiated messaging that resonates with our target personas.
- Create objection-handling and competitive positioning content to support the entire revenue team.
- Regularly speak with customers and prospects to uncover pain points, and decision-making drivers, testing messaging and, create success stories.
- Translate qualitative and quantitative insights into personas, battlecards, and go-to-market strategies.
- Drive our competitive analysis and win/loss analyses that inform our roadmap.
- Own GTM planning for launches, from messaging and enablement to internal comms and activation content.
- Collaborate with Product Management to define commercial KPIs for launches and ensure tracking post-release.
- Ensure packaging, and positioning are aligned with market expectations and company goals.
- Build and manage customer communication programs to increase adoption, upsell, and retention.
- Partner with Customer Success to surface customer wins and use them in testimonials, case studies, and campaigns.
- Create customer lifecycle messaging that supports onboarding, feature adoption, and ongoing engagement.
- Partner with Product Managers to deliver engaging enablement sessions for our GTM teams
- Develop compelling sales assets, collateral, and customer stories that align with our multi-product positioning and messaging.
- Minimum 5 years of product marketing experience in a B2B SaaS environment.
- Proven ability to write sharp, compelling copy that simplifies complex ideas.
- Strong commercial acumen and experience aligning product with revenue impact.
- Experience using AI tools in product marketing tasks (e.g., copywriting, messaging testing, competitor research).
- Track record of defining and tracking commercial KPIs with Product Managers.
- Experience in customer marketing, adoption campaigns, or lifecycle communications.
- Strong collaboration skills and experience working with GTM Enablement or Sales Enablement teams.
- Full professional proficiency in English (written and spoken). Fluent German skills are a nice to have but not a requirement.
- Bonus: Familiarity with PropTech, ConTech, or financial management software.
- Work on a meaningful mission to deploy automation and AI in the real estate environment, one of the most impactful industries across the world.
- High ownership culture with direct impact on strategy and execution.
- Build out the product marketing function at a growing, well-funded SaaS company.
- Collaborate with smart, driven people across Product, Sales, CS, and Marketing.
- Scale-up Culture
With our experienced founding team and our flat hierarchies, we provide an environment in which everyone can give their best and grow individually. Convince yourself: ✭✭✭✭✭ 4,5 stars on kununu.com/de/alasco - Development & Learning
We offer you an annual development budget of two thousand euros and three individually applicable training days. - Participation
You will receive shares in Alasco through our Employee Stock Option Plans and actively benefit from the growth and success of Alasco. - Trust & Flexibility
We offer you permanent contracts, flexible working hours, flex week (2 days office & 3 days flexible) and workation in other EU countries. We offer you a lot of personal responsibility and creative opportunities to promote your goal-oriented career. - Openness and Appreciation
We live an open feedback culture with regular 1:1s with your Team Lead & quarterly feedback meetings. - We strive as a team!
That's why we organize regular team events where everyone can get to know the Alasco team and have fun together. - Wellbeing at work
We offer you high-quality work materials, an office in a top location (Leopoldstraße 21, U-Bahn station Giselastraße), fantastic coffee and tea and our muesli and fruit bar. - Mobility & Sports
You can choose between sporting activities with the EGYM Wellpass or diverse mobility offers with Navit.
Top Skills
What We Do
Alasco takes collaboration, people and processes to the next level to bring the real estate and construction industry up to par with leading digital industries. With cloud-based software, we motivate and enable our customers to manage their finance controlling and ESG Performance smart and digital. Project teams gain significant efficiencies from the automation of manual processes and can focus fully on their projects’ success. We are proud to be trusted by over 200 real estate developers and construction professionals such as GARBE, Hines or INCEPT who manage their ventures with Alasco. With ambition and dedication, our team of 140 frontrunners fulfils the promise to our customers: building digital impact
