The Role
Define market-driven product strategy for the SiConic platform by translating customer requirements into differentiated solutions, shaping roadmap priorities, positioning and pricing, driving go-to-market and partner strategies, and representing product marketing in cross-functional teams while supporting customer validation and senior management advisory.
Summary Generated by Built In
Job Summary & Responsibilities
In the role of a Product Marketing Manager you will
- Drive product definition from a market perspective, translating customer requirements and application challenges into differentiated SiConic platform solutions
- Shape the SiConic platform strategy by combining customer insight, market trends, and business impact (including ROI considerations)
- Provide structured input to Product Management for roadmap and feature prioritization based on market and application requirements
- Define and communicate competitive positioning and value propositions for SiConic solutions
- Represent Product Marketing in cross-functional development teams, ensuring alignment between market needs and product implementation, compelling business case and pricing, lead customer validation
- Develop introduction strategies for new solutions in close alignment with Sales and Business Development
- Consult senior management on market trends, customer validation strategies, and new application opportunities
- Establish and manage strategic ecosystem partnerships to enable differentiated end-to-end solutions
Must Qualifications:
- University degree in Electrical Engineering, Computer Science (or equivalent)
- Several years of experience in silicon validation or test and/or years of experience in Marketing / Product Management (or equivalent)
- Profound understanding of electronic solutions (HW/SW) and their development processes and tools
- Proven customer experience – breaking into new market segments and user groups
- Attitude to win – oftentimes requiring hands on problem solving
- Structured approach to problem analysis and problem solving
- Excellent interpersonal skills to work in cross-functional and global environment
- Strong communication and presentation skills. Ability to discuss technical and business solutions directly with industry leaders.
- Fluent English skills combined with an interest in travel (approx. 20%) in order to maintain relationship with customers and other Advantest sites in Asia, U.S. and Europe.
Preferred Qualifications:
- Relevant experience in Semiconductor business
- Experience with Semiconductor, EDA, Design, Design Verification, Silicon Validation, Test and Measurement, or Semiconductor Manufacturing flow
- Experience in strategic planning
- Leadership in cross functional teams
- Fluent German language skills
Skills Required
- University degree in Electrical Engineering, Computer Science (or equivalent)
- Several years of experience in silicon validation or test and/or years of experience in Marketing / Product Management
- Profound understanding of electronic solutions (HW/SW) and their development processes and tools
- Proven customer experience breaking into new market segments and user groups
- Hands-on problem solving attitude
- Structured approach to problem analysis and problem solving
- Excellent interpersonal skills to work in cross-functional and global environment
- Strong communication and presentation skills; ability to discuss technical and business solutions with industry leaders
- Fluent English and willingness to travel (~20%) to maintain customer and global site relationships
- Relevant experience in Semiconductor business
- Experience with Semiconductor, EDA, Design, Design Verification, Silicon Validation, Test and Measurement, or Semiconductor Manufacturing flow
- Experience in strategic planning
- Leadership in cross functional teams
- Fluent German language skills
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The Company
What We Do
For over a half-century, Advantest has been designing innovative electronic measuring equipment and semiconductor test systems essential to the development and manufacture of advanced computer and telecommunications products. On April 1, 2012, Advantest completed its integration of Verigy Ltd. Additional Information about Advantest can be found at www.advantest.com.
