Are you ready to make an impact in product marketing? As our Product Marketing Manager, you’ll shape messaging, drive strategy, and collaborate with a dynamic, international team to deliver innovative campaigns and customer-focused initiatives. Equipped with the tools, support, and freedom to own your work, you’ll be at the forefront of the rapidly expanding security and compliance market. Become the champion of our innovative multi-suite hybrid software solution.
WE PROTECT THE PEOPLE BEHIND THE DATAWe are a fast-growing security and compliance tech company with a clear purpose: we protect the people behind the data. With over 200 team members worldwide and with offices in Munich, Berlin, London, Stockholm, and Vienna, we help more than 4,000 global customers get certified fast and build a strong and scalable risk posture. With AI-powered automation, self-serve capabilities, and additional tailored expert advice, we offer our customers a seamless security and compliance experience to stay ahead of the rapidly evolving security landscape and challenges like the surge in cyber-attacks.
WHAT YOU'LL BE DOINGYou establish and maintain compelling value propositions with supporting materials like messaging frameworks, website content, demo materials, and thought leadership.
You manage product launches and up- and cross-sell campaigns, often built around regulatory milestones such as NIS2, the Cyber Resilience Act or the EU AI Act.
You collaborate with cross-functional teams (Product, Sales, Professional Services) to ensure GTM campaigns are leveraging the latest product value propositions and messaging.
You translate complex regulation into clear, practical messages that show customers what it means for their business and how we help.
You collect and analyse customer insights and data while sharing them widely across the organisation to help improve our Product-, Partner- and Go-To-Market strategy.
You create onboarding and education materials, such as guides, product walkthroughs, that show how our platform and our experts work together, so customers know when the software guides them and when an expert steps in.
You conduct detailed competitive and market analyses for product segments, guiding the product roadmap and creating sales-focused battlecards.
You develop, maintain, and deliver sales enablement content and tools to empower the sales team.
The freedom, trust, and tools to do what you love and make an impact in a purpose-driven company, committed to doing genuine good in the digital world
Enjoy a high degree of flexibility with tailored working hours, choice of work location, and benefits that support your lifestyle, health, and family needs
Join a secure, future-focused role in a dynamic scale-up positioned to make a major impact in the rapidly expanding Security & Compliance market
Grow along expert or leadership paths with support from employee accelerator programs, bi-annual feedback cycles, and a personal training budget
Work in an environment that values autonomy, rapid decision-making, a flat hierarchy, and collaborative, eye-level communication to keep things moving forward.
3+ years of experience in product marketing, ideally in B2B SaaS.
A clear understanding of the sales funnel and customer journey, and of how positioning, messaging and enablement improve conversion and win rates.
Experience running product launches and go-to-market plans from start to finish, together with Product, Sales and other teams.
Strong writing and presentation skills. You can explain complex topics, such as new regulations, in simple, practical terms for decision-makers.
Experience with competitive intelligence and customer research, including interviews with customers and lost prospects.
Fluent German and English (C1 or higher), written and spoken.
Experience in security, privacy or compliance (for example ISO 27001, NIS2 or GDPR) is a plus.
Experience in enabling channel partners and expansion motions is a plus.
LAST BUT NOT LEAST. FROM THE BOTTOM OF OUR HEARTS:
No matter your origin, ethnicity, gender identity, religion or individual requirements; at DataGuard, all that counts is the person you are. As Guards and Guardettes, we are united not only by our dedication, but also by our shared belief in our purpose: Protect the people behind the data. Convince us with your personality and your skills – and together we will make great things happen. We are looking forward to meeting you!
#LI-DNI
Skills Required
- 3+ years of experience in product marketing, ideally in B2B SaaS
- Understanding of the sales funnel, customer journey, positioning, messaging, and sales enablement
- Experience running product launches and end-to-end go-to-market plans
- Strong writing and presentation skills
- Ability to explain complex topics and regulations in practical terms
- Experience with competitive intelligence and customer research
- Fluent German and English at C1 or higher, written and spoken
- Experience in security, privacy, or compliance, such as ISO 27001, NIS2, or GDPR
- Experience enabling channel partners and expansion motions
What We Do
DataGuard, the European leader in security and compliance software, is trusted by more than 4,000 organizations across 50+ countries. Its all-in-one platform helps businesses manage security risks, fast-track certifications, and comply effortlessly with industry frameworks including ISO 27001, TISAX®, SOC 2, GDPR, NIS2, and the European AI Act. By combining AI and automated workflows with tailored expert consultancy, DataGuard reduces the time and costs of building robust Information Security and Compliance Management Systems (ISMS & CMS). Founded in 2018, DataGuard has offices in Munich, Berlin, London, Stockholm, and Vienna, a team of 250+ experts, and a growing network of partners. TISAX® is a registered trademark of the ENX Association. DataGuard is not affiliated with the ENX Association. We provide Software-as-a-Service and support for the assessment on TISAX® only. Information on the processing of your personal data when you visit our social media presence can be found in our privacy policy: www.dataguard.com/privacy-policy/.
