The Role
Lead product marketing and US market expansion by developing positioning, messaging, go-to-market strategies, sales enablement materials, and multi-channel content. Partner with sales, product, engineering, and research teams to identify opportunities, support revenue targets, and differentiate blockchain intelligence products. Manage designers and marketers while tracking performance metrics, building insights, and communicating complex topics to diverse audiences.
Summary Generated by Built In
Merkle Science provides blockchain transaction monitoring and intelligence solutions for web3 companies, digital asset service providers, financial institutions, law enforcement and government agencies to detect, investigate and prevent illicit use of cryptocurrencies. Our vision is to make cryptocurrencies safe and provide infrastructure for the safe and compliant growth of cryptocurrencies.
Merkle Science is headquartered in New York with offices in Singapore, Bangalore and London. The team has combined experience across Bank of America, Paypal, Luno, Thomson Reuters and Amazon. The company has raised over US$27 MM from SIG, Beco, Republic, DCG, Kenetic, GGV and several others.
What will you do?
· Key objectives include establishing Merkle Science as a thought leader in the US market and enabling the sales team to meet revenue targets
· Working closely with the sales team to identify core value proposition and differentiators and creating a strategy to communicate it at scale to potential customers
· Lead strategy for US market expansion by building on product messaging to set new products apart from others in the market to give Merkle a unique selling point
· Work across multiple channels to communicate Merkle Science’s value proposition and differentiators in the competitive market.
· Create sales tools and content such as case studies, videos, website copy and blog posts
· Collaborate with cross-functional teams for market research, user testing and interviews to discover market opportunities
· Coordinate closely with product management and engineering teams to determine product roadmap and establish go-to-market strategy for products
· Establish and iterate on go-to-market strategy to reach revenue targets
· Will manage his/her own team of designers and marketers.
What are we looking for?
o Fluent in English
o At least 2-4 years of prior marketing / product experience
o Prior startup experience or experience at a boutique firm is a big plus
o Previous compliance/finance/blockchain experience is a big plus
o Experience in analytical problem solving and quantitative analysis, including development of dashboards and reporting tools
o Ability to lead analyses, track metrics, build strategic insights and find creative ways to optimize performance
o Ability to work in a fast-changing, cross-functional environment, while maintaining an entrepreneurial approach and building rapport with ease.
Ability to take complex topics and create compelling narratives for different audiences.
o Excellent project management and stakeholder management skills.
o Excellent spoken, written, and presentation communication skills
❤️ Well Being, Compensation and Benefits
We care about your well-being. Along with excellent health insurance, we offer flexible time off, learning & development initiatives and hours that are designed to provide work/life balance. We regularly host team-building sessions and encourage discussions around mental health.
We reward talent and believe in acknowledging people for their contributions. We offer industry-leading compensation, along with generous equity. As a rapidly growing business, there are endless opportunities to grow your career with Merkle Science.
Skills Required
- Fluent in English
- At least 2-4 years of prior marketing or product experience
- Analytical problem-solving and quantitative analysis experience
- Experience developing dashboards and reporting tools
- Ability to lead analyses, track metrics, and develop strategic insights
- Ability to work in a fast-changing, cross-functional environment
- Ability to create compelling narratives from complex topics
- Excellent project management and stakeholder management skills
- Excellent spoken, written, and presentation communication skills
- Startup or boutique firm experience
- Compliance, finance, or blockchain experience
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The Company
What We Do
Founded in 2018, Merkle Science is the next generation predictive cryptocurrency risk and intelligence platform that helps crypto companies, financial institutions, and government entities detect, investigate, and prevent illegal activities involving cryptocurrencies. Merkle Science’s proprietary Behavioral Rule Engine enables our tools to go beyond blacklists so that compliance teams may fulfill their local KYC/AML obligations and industry players may stay keep pace with the industry’s increasingly complex illicit activities. Merkle Science envisions a world powered by crypto and is creating the infrastructure necessary to ensure the safe and healthy growth of the cryptocurrency industry as it becomes a key pillar of the $22 trillion financial services ecosystem. We enable businesses to scale and mature so that a full range of individuals, entities, and services may transact with crypto safely.
