Product Marketing Manager – Life Sciences Automation

Reposted 19 Days Ago
Be an Early Applicant
Hiring Remotely in USA
Remote
125K-140K Annually
Mid level
Biotech
The Role
The Product Marketing Manager will lead marketing efforts for Life Sciences Automation, focusing on commercialization, market positioning, and strategy development to drive product adoption and growth within the life sciences industry.
Summary Generated by Built In

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Beckman Coulter Life Sciences, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. 

You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

At Beckman Coulter Life Sciences, we know time is the most critical facet in the laboratory today:  time to get life-saving therapies to patients faster; reclaiming time by automating tedious manual workflows; and saving time spent addressing erroneous or complex results. We are partners in time and accelerate answers to critical questions through the power of automation. We develop innovations for scientists by scientists, with many of our 3,300+ global colleagues coming from the laboratory.

It’s all part of our time-tested approach to bringing meaningful innovations at the speed of life since 1935. And we’re just beginning. Working together, let’s put our time and talents together to advance human health for tomorrow.

We are seeking a scientifically driven and customer-focused Product Marketing Manager to lead marketing efforts for our Life Sciences Automation portfolio. You are passionate about translating advanced technologies into compelling value propositions and thrive in cross-functional environments that bring innovative automation solutions to life science researchers.

This position reports directly to the Global Head of Product Marketing for Life Sciences Automation. As a key member of the Product Marketing team, you will develop and execute strategies that drive awareness, adoption, and growth of our automation solutions. You will work closely with internal stakeholders to ensure our products are effectively positioned and supported by strong scientific and technical content.

In this role, you will have the opportunity to:

  • Translate product vision into differentiated market positioning by defining clear messaging, positioning, and value propositions that strengthen brand equity and competitive advantage.
  • Lead customer‑backed commercialization and GTM execution, driving launch excellence across product, sales, marketing, and support to accelerate adoption and revenue.
  • Continuously optimize GTM performance using market feedback, win/loss insights, and funnel data to improve sales enablement, demand generation, and execution effectiveness.
  • Synthesize buyer, customer, and competitive intelligence into actionable insights, owning the end‑to‑end product content strategy across the customer journey and partnering with Commercial and Field Marketing to power campaigns and equip commercial teams.

The essential requirements of the job include:

  • Master’s degree in Life Sciences, Engineering, or a related field; PhD or MBA is a plus.
  • 3+ years of experience in product marketing, laboratory automation, or related roles within the life sciences industry.
  • Solid understanding of automated laboratory workflows and technologies used in life sciences research.
  • Strong written and verbal communication skills, with the ability to simplify complex technical concepts. Fluent in English; additional languages are a plus.
  • Experience in developing marketing content and supporting product launches.

Beckman Coulter Life Sciences, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

At Beckman Coulter Life Sciences we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Beckman Coulter Life Sciences can provide.

The annual salary range for this role is $125k-$140k USD. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

The U.S. EEO posters are available here.

We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact:1-202-419-7762 or [email protected].

Skills Required

  • Master's degree in Life Sciences, Engineering, or related field
  • 3+ years of experience in product marketing or related roles
  • Solid understanding of automated laboratory workflows and technologies
  • Strong written and verbal communication skills
  • Experience in developing marketing content and supporting product launches

Cepheid Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cepheid and has not been reviewed or approved by Cepheid.

  • Leave & Time Off Breadth PTO and paid holidays are portrayed as robust, with formal programs and mentions of generous time off and rollover in some cases. This breadth supports a positive view of time-off availability.
  • Healthcare Strength Core medical, dental, and vision coverage is highlighted repeatedly and is viewed as comprehensive for regular full‑time employees. Descriptions such as “good” or “great” benefits reinforce the strength of the health coverage.
  • Retirement Support A 401(k) plan with company matching is consistently included as part of the package. The presence of matching contributions strengthens perceived retirement readiness.

Cepheid Insights

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The Company
HQ: Sunnyvale, CA
4,883 Employees
Year Founded: 1996

What We Do

Cepheid is dedicated to improving healthcare by pioneering molecular diagnostics that combine speed, accuracy, and flexibility. The company's GeneXpert® systems and Xpert® tests automate highly complex and time-consuming manual procedures, providing A Better Way for institutions of any size to perform world-class PCR testing. Cepheid’s broad test portfolio spans respiratory infections, blood virology, women’s and sexual health, TB and emerging infectious diseases, healthcare-associated infectious diseases, oncology and human genetics. The company’s solutions deliver actionable results where they are needed most – from central laboratories and hospitals to near-patient settings. For more information, visit http://www.cepheid.com.

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