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San Francisco, CA, USA

Product Marketing Manager, ITSM

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Employer Provided Salary: 107,600-172,800 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

Atlassian is looking for a world-class, product marketing manager to drive adoption and expansion of Jira Jira Service Management with our existing customers. As a member of our team, you'll be responsible for implementing marketing campaigns to increase the adoption, usage, and the expansion of Jira Service Management to all teams within an organization for both SMB and enterprise customers. While working closely with Product Management and demand generation, you'll help to deliver unique and eye-catching campaigns that are built upon the product positioning and messaging you've created. At the same time, you will help influence our go-to-market strategy by bringing market and customer insights to product and customer lifecycle marketing. This is a unique opportunity to play a big part in continuing to grow Jira Service Management and enable service for all.
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $129,600 - $172,800
Zone B: $116,700 - $155,600
Zone C: $107,600 - $143,500
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
As a member of our team, you'll be responsible for implementing marketing programs to existing Jira Service Management customers, both product-led and sales-led motions, to drive adoption, usage, upsell, and expansion efforts. While working closely with Product Management and demand generation to craft product positioning and messaging to ensure that we are effectively articulating the value of Jira Service Management via campaigns. At the same time, you will:

  • partner with our customer lifecycle marketing team to drive cohesive customer journeys and campaigns
  • help influence our go-to-market strategy by bringing market and customer insights to product and customer lifecycle marketing
  • collaborate with Product Management to bring the voice of the customer into our roadmap and strategy conversations, aka be customer-obsessed
  • be the expert on use cases outside of IT service management. Understand our target buyer for those additional use cases, including their goals and challenges, and build assets and messaging that speaks to their needs.
  • stay on top of customer, market, and competitive research to continuously shape messaging, campaigns, and sales enablement

  • 3-5+ years of B2B product marketing experience
  • An understanding of both PLG and sales-led GTM tactics to execute go-to-market plans across the appropriate mix of channels
  • Enjoy writing unique and compelling content for a diverse set of influencer and executive decision-maker personas
  • Be a passionate, self-starter with a no-B.S., can-do attitude who likes to make data-informed decisions
  • Be able to spot opportunities to improve, and have a keen understanding of how to translate customer needs and market demand into messaging, content, and sales enablement to help us meet our key results around revenue, adoption, and expansion
  • Thrive on teamwork and experience building relationships with peers and stakeholders across marketing, product, sales, and more
  • Have worked to deliver campaigns that move the needle and turn heads in the market
  • Experience making data-driven decisions and tracking campaign performance to drive the best results
  • Can translate projects and initiatives into business impact
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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
Providence, RI
Provo, UT
Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

What are Atlassian Perks + Benefits

Atlassian Benefits Overview

Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings range from health coverage to paid volunteer days to fitness classes.

No matter where you're working from, we want to ensure you're set up for success. To support, we provide tools and generous financial support to complete an ideal workspace that suits your needs.

We're a global company and some of our benefits vary slightly by location.

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Flexible work schedule
Remote work program
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Abortion travel benefits
Financial & Retirement
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Meditation space
Mother's room
Onsite gym
Professional Development
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

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