Location:
Remote Opportunity
WEX is on a mission to simplify the business of running a business—through workflow optimization and financial intelligence. In North America Mobility, we help drivers and fleets stay on the move, and our newest product, 10-4 by WEX, is a mobile app designed to streamline on-the-road decision-making—from finding fuel and parking to saving time and money at every stop.
About The Role
We’re looking for a Product Marketing Manager to lead go-to-market strategy for the 10-4 app. This is a key role for a marketer who knows how to grow adoption of mobile apps, translate customer insights into messaging, and build the programs that drive usage and loyalty.
What You’ll Do
Own positioning, messaging, and value prop development for the 10-4 app—making sure drivers instantly “get it.”
Apply AI and behavioral insights to improve onboarding, in-app engagement, and lifecycle marketing.
Partner with product, growth, and design to shape the customer journey across acquisition, onboarding, and retention.
Develop campaigns and content that resonate with both fleet managers and drivers.
Analyze app usage, user behavior, and competitive dynamics to shape marketing and product decisions.
Create sales and partner enablement materials to support distribution through fleet and channel partners.
What You Bring
Experience or strong interest in using AI to drive adoption and personalization in mobile app experiences.
4–6 years of experience in product marketing, ideally in mobile apps, B2C, or consumer-focused fintech.
Proven success driving adoption, engagement, and loyalty for a digital product.
Experience with lifecycle marketing, user research, and in-app messaging.
Comfortable partnering with design, product, and analytics teams to improve the user experience.
Clear communicator who can distill complex value into simple, compelling copy.
WEX Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WEX Inc. and has not been reviewed or approved by WEX Inc..
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Leave & Time Off Breadth — Leave offerings are portrayed as a standout, with generous PTO and additional paid time for volunteering. Time-off flexibility is also positioned as a meaningful part of the overall rewards experience.
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Retirement Support — Retirement benefits are presented as strong, including a 401(k) match that is described as competitive. This element appears to materially strengthen the total rewards package even when cash compensation feels less compelling.
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Strong & Reliable Incentives — Variable compensation is sometimes framed positively through bonuses and uncapped earning potential in sales-oriented roles. Stock options are also cited as an additional reward component that can improve perceived total compensation.
WEX Inc. Insights
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What We Do
We simplify complex payment systems for fleets, corporate payments, and healthcare—unlocking insights, opportunities, and efficiencies to give you greater control of your business. Powered by the belief that complex payment systems can be made simple, WEX (NYSE: WEX) is a leading financial technology service provider across a wide spectrum of sectors, including fleet, travel and healthcare. WEX operates in more than 10 countries and in more than 20 currencies through approximately 4,900 associates around the world. WEX fleet cards offer approximately 14 million vehicles exceptional payment security and control; our travel and corporate solutions business processes over $35 billion of purchase volume annually; and the WEX Health financial technology platform helps 343,000 employers and more than 28 million consumers better manage healthcare expenses.
