We are looking for a highly organized, proactive, and curious Product Marketing Manager to support GTM execution for new product and feature launches. This role is ideal for someone interested in Binance, crypto, Web3, and financial products, with a strong sense of social media trends, internet culture, and younger user behavior across both English- and Chinese-language platforms.
Responsibilities
Support GTM execution for new product and feature launches.
Track campaign rollout across social, PR, KOL, community, and owned channels.
Coordinate with internal teams on timelines, assets, and deliverables.
Collect and summarize campaign data, user feedback, market discussions, and social sentiment.
Prepare briefs, decks, reports, meeting notes, and tracking documents.
Join brainstorms and contribute fresh perspectives from social media trends and younger user behavior.
Support clear and engaging communication of the Binance story and brand narrative.
Requirements
Background in Marketing, Communications, Business, Finance, or related fields preferred.
Strong interest in Binance, crypto, Web3, and financial products.
Good sense of English and Chinese social media trends and online culture.
Organized, detail-oriented, and comfortable with documentation, reporting, and coordination work.
Good English and Chinese communication skills.
Curious, proactive, reliable, and willing to learn.
Relevant internship, project, or work experience in marketing, communications, content, social media, or campaign support is a plus.
Skills Required
- Strong interest in Binance, crypto, Web3, and financial products
- Good sense of English and Chinese social media trends and online culture
- Good English and Chinese communication skills
- Organized, detail-oriented, comfortable with documentation, reporting, and coordination
- Curious, proactive, reliable, and willing to learn
- Background in Marketing, Communications, Business, Finance, or related fields
- Relevant internship, project, or work experience in marketing, communications, content, social media, or campaign support
Binance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Binance and has not been reviewed or approved by Binance.
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Career-Linked Recognition & Rewards — Performance-linked bonuses can be sizable in favorable crypto cycles, lifting total compensation. Attractive packages in engineering and specialized roles indicate strong rewards for in-demand skills.
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Flexible Benefits — Remote-first flexibility and work-from-anywhere options add meaningful value to the overall rewards package. Flexible schedules and location independence are presented as core perks.
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Retirement Support — Binance.US includes a 401(k) as part of its benefits. This provides a conventional retirement pillar alongside cash and bonus components.
Binance Insights
What We Do
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com
