Product Marketing Manager, Go To Market

About OpenAI:
OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence (AGI) benefits all of humanity. We push the boundaries of AI capabilities while prioritizing safety, ethical use, and human needs.

About the Role:
As the GTM Product Marketing Manager, you will shape how the world understands and adopts OpenAI’s products, crafting positioning that resonates with executives, building use‑case libraries that make value tangible, and launching sales plays that translate product moments into opportunities. Your work will guide customers from first impression through expansion and equip every account director with the clarity and confidence to support our customers. The ideal candidate pairs a builder’s mindset with a love for data‑driven insight, and thrives on working cross‑functionally to unlock impact at scale.

This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

In this role, you will:

• Product play development – translate launches into decks, stories, and actionable plays.

• Audience‑specific positioning – tailor product messaging for Enterprise, Startups, Dev‑focused, and other priority segments.

• Industry and audience use cases – define how each product solves problems in target industries (e.g., Deep Research for Financial Services).

• Lifecycle marketing programs – drive adoption, expansion, and retention through targeted campaigns (initial focus on Velocity and Enterprise).

• Executive thought leadership – craft keynotes and narratives that elevate OpenAI’s voice with senior customers.

• Internal GTM communications – keep cross‑functional teams aligned on product updates and customer wins.

• GTM enablement for onboarding – provide collateral and training that ramp new Account Directors faster.

You might thrive in this role if you:

• 8+ years in product or solutions marketing for B2B or developer‑focused tech companies.

• Proven record of turning complex technical products into crisp value propositions and sales tools.

• Experience building industry or persona‑based positioning and use‑case libraries.

• Strong storyteller who can write and present executive‑ready narratives.

• Analytical mindset; comfortable using data to prioritize and measure impact.

• Skilled at running customer research and translating insights into GTM actions.

• Excellent project manager who thrives in fast‑moving environments.

• Collaborative partner to Sales, Product, and Comms teams.

• Familiarity with AI platforms and the enterprise AI adoption cycle.

• Experience supporting global field teams across multiple regions.

• Track record of building lifecycle or expansion programs for SaaS products.

• Ability to mentor junior marketers and scale best practices.

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About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. 

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.