Product Marketing Manager - Engine

Woodward is committed to creating a great workplace for all team members. Our company and its members are committed to acting with integrity, being respectful and accountable to one another, and staying humble and driven, while maintaining the highest professional and ethical standards.

We are steadfastly committed to attracting the best talent across our communities creating a rewarding workplace. Together we are fulfilling our purpose to design and deliver energy control solutions our partners count on to power a clean future.

Woodward supports our members’ wellbeing and regularly benchmarks with other companies in our industry to offer an extensive Total Reward package for this position. Salary will be determined by the applicant's education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data. 

• Estimated annual base pay:  $127,200(minimum) - $159,000(midpoint) - $190,800(maximum)

• All members included in annual cash bonus opportunity. 
  • 401(k) match (4.5%)
  • Annual Woodward stock contribution (5%)
  • Tuition reimbursement and Training/Professional Development opportunities for all members  
• 12 paid holidays, including floating holidays. 
• Industry leading medical, dental, and vision Insurance upon date of hire

• Vacation / Sick Time / Vacation Buy-up / Short Term Disability / Bereavement leave. 
• Paid parental leave.
• Adoption Assistance  
• Employee Assistance Program, including mental health benefits. 
• Member Life & AD&D / Long Term Disability / Member Optional Life 
• Member referral bonus 

• Spouse / Child Optional Life / Optional AD&D / Healthcare and Dependent Care Flexible        Spending 
• Voluntary benefits, including:  

• Home / Auto Insurance discounts 
• Whole Life Insurance / Critical Illness Insurance / Legal Assistance / Military Leave 

 Are you ready to make your mark? If you’re a Product Marketing Manager with Engine experience, we have an exciting opportunity for you.  The Product Marketing Manager is an expert in the customers application and use of the products within their assigned category.  They collaborate with Industry Marketing to identify market problems and work with engineering to develop products and solutions that win in the market. 

What You Will Be Doing 

• Responsible for delivering actionable competitive analysis to support new product requirements, market messaging and sales enablement.  
• Responsible for conducting market research to determine product value and establishing pricing models, schedules and guidelines.   
• Monitor and analyze key market performance indicators for their assigned products and implement marketing strategies related to pricing, lifecycle management, sales enablement and positioning to achieve targets.      
• Create the build/buy/partner analysis to determine our approach to offering new solutions.
• Primary author of Product Positioning documents which support the efforts of our marketing communication and sales enablement teams. Responsible for developing the value propositions for their assigned products.
• Monitor relevant industry associations, existing and potential customers, and competition.
• Provide input to Product Management teams driving new product investments and product rationalization.   Develop the business plan for investment for new product development.  Primary author of the Marketing Requirements Document for new products. 
• Create and maintain User and Buyer Personas. 
• Deliver presentations at key industry events to increase Woodwards brand awareness and credibility.
• Responsible for long range market forecasting in assigned industry/product groups.
• Provide input to Strategic Planning cycle.

What We Are Looking For 

• US – Bachelor’s degree in arts/sciences (BA/BS) required; Master’s degree preferred.
• 10+ years of experience in sales, marketing or related customer facing role in a business-to-business organization targeting Industrial Engine OEM’s, Engineering Firms, and Asset Owners. Or engineering, service or other product technical role working within industry as a user of Woodward, or competitive products.
• 5+ years of additional training or experience in Product Management and/or Marketing.
• Specific experience in the use or specification of engine control products.
• Strong leadership skills with demonstrated ability to influence colleagues in a matrix organization.
• Deep understanding of various organizations within the relevant industry such as competitors, existing and potential customers, and influencers.
• Demonstrated knowledge of Woodward products and services or competitive offerings and their applications.
• Deep understanding of the buying process for products and services within the Woodward portfolio.
• Demonstrated experience in conducting market analysis and development of marketing plans.
• Excellent English language communication skills, both written and oral. 

Application window is anticipated to close 30 days from original posting date.

This information is provided in compliance with the Colorado Equal Pay for Equal Work Act and is the company’s good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, and other job-related reasons.

Woodward is an Equal Opportunity Employer 

EO/AA/M/F/Disabled/Protected Veterans