The Role
Lead product marketing and go-to-market strategy for annuity and life insurance products across independent agents, banks, and broker-dealers. Develop advisor-focused positioning, sales enablement, marketing campaigns, and compliant collateral. Drive market intelligence, competitive analysis, campaign optimization, and cross-functional collaboration with sales, compliance, operations, and external partners to support product launches and advisor education.
Summary Generated by Built In
JOB TITLE: Product Marketing Manager/Director
EMPLOYER: A-CAP Services LLC
DEPARTMENT: Marketing
REPORTS TO: Chief Marketing Officer
LOCATION: Onsite in Miami (Brickell)
ABOUT THE COMPANY
A-CAP is a leading provider of capital and third-party asset management solutions. Through our synergistic platform of insurance carriers, reinsurers, and asset management businesses, A-CAP delivers tailored capital solutions to individuals, insurance companies, and small- to medium-sized businesses.
Backed by a leadership team and operational experts with deep expertise across insurance, reinsurance, and asset management sectors, A-CAP is committed to delivering meaningful results and adding value to our clients and capital partners. This commitment is demonstrated through the industry-leading risk-adjusted returns we achieve, and the innovative capital solutions we provide to meet the needs of a diverse range of partners.
A-CAP's Core Business Includes:
Product Marketing & Go-to-Market Strategy
EMPLOYER: A-CAP Services LLC
DEPARTMENT: Marketing
REPORTS TO: Chief Marketing Officer
LOCATION: Onsite in Miami (Brickell)
ABOUT THE COMPANY
A-CAP is a leading provider of capital and third-party asset management solutions. Through our synergistic platform of insurance carriers, reinsurers, and asset management businesses, A-CAP delivers tailored capital solutions to individuals, insurance companies, and small- to medium-sized businesses.
Backed by a leadership team and operational experts with deep expertise across insurance, reinsurance, and asset management sectors, A-CAP is committed to delivering meaningful results and adding value to our clients and capital partners. This commitment is demonstrated through the industry-leading risk-adjusted returns we achieve, and the innovative capital solutions we provide to meet the needs of a diverse range of partners.
A-CAP's Core Business Includes:
- Capital Solutions
- Commercial Real Estate
- Third-party Asset Management
- Private Credit
- Primary Insurance Carriers
- Accredited Reinsurers
Product Marketing & Go-to-Market Strategy
- Develop and execute strategic marketing initiatives for annuity and life insurance products across independent agent, bank, and broker-dealer distribution channels
- Partner with sales and distribution leaders to craft compelling product positioning and advisor-focused messaging that drives engagement and sales growth
- Lead go-to-market strategy and launch execution for new products, product enhancements, and strategic campaigns
- Translate complex insurance concepts into clear, compelling, advisor-friendly marketing materials and sales enablement tools
- Create and oversee high-impact marketing campaigns across digital, print, social media, email, webinars, conferences, and live events
- Develop compelling product collateral including:
- Product guides
- Competitive analyses and scorecards
- Sales presentations
- Rate sheets
- Campaign materials
- Thought leadership content
- Advisor education resources
- Ensure all materials remain current, compliant, and aligned with evolving market dynamics
- Monitor industry trends, regulatory developments, competitor offerings, and emerging opportunities within the annuity and life insurance landscape
- Conduct market research and competitive analysis to strengthen product differentiation and advisor value propositions
- Analyze campaign performance and distribution feedback to optimize marketing effectiveness and improve business outcomes
- Collaborate closely with marketing, sales, operations, compliance, customer service, and third-party administration teams
- Support advisor and wholesaler education initiatives with effective training and sales enablement resources
- Engage with external partners, advisors, and distribution relationships to gather marketplace insights and strengthen product adoption
- Ensure all marketing communications meet industry regulatory standards and internal compliance requirements
- Stay current on evolving insurance and financial services regulations impacting annuity and life products
- 5+ years of product marketing experience within the insurance or financial services industry. Candidates with experience from the following environments are preferred:
- Insurance carriers
- IMO/FMO organizations
- Broker-dealers
- Wealth management and retirement firms
- Financial services marketing organizations
- Distribution and product strategy teams focused on annuities and life insurance
- Strong expertise in annuities and life insurance products, including product positioning, advisor marketing, and distribution strategy
- Deep understanding of independent distribution, broker-dealers, banks, IMOs/FMOs, and financial advisor sales channels
- Proven success developing and executing product marketing campaigns that drive growth and engagement
- Exceptional communication, presentation, and storytelling skills with the ability to simplify complex financial concepts
- Experience building marketing and sales enablement materials that support advisor education and product adoption
- Strong analytical mindset with the ability to use market insights and performance data to guide strategy
- Highly organized, collaborative, and execution-oriented with the ability to manage multiple priorities in a fast-paced environment
- Bachelor’s degree in Marketing, Business, Finance, or related field required
- CFP®, CLU®, ChFC®, or other industry designations are a plus
Skills Required
- 5+ years of product marketing experience within the insurance or financial services industry
- Strong expertise in annuities and life insurance products, including product positioning and distribution strategy
- Deep understanding of independent distribution, broker-dealers, banks, IMOs/FMOs, and financial advisor sales channels
- Proven success developing and executing product marketing campaigns that drive growth and engagement
- Experience building marketing and sales enablement materials (product guides, presentations, rate sheets, campaign materials)
- Exceptional communication, presentation, and storytelling skills; ability to simplify complex financial concepts
- Strong analytical mindset; ability to use market insights and performance data to guide strategy
- Bachelor's degree in Marketing, Business, Finance, or related field
- Knowledge of regulatory and compliance requirements for insurance marketing communications
- Experience from environments such as insurance carriers, IMO/FMO organizations, broker-dealers, wealth management or retirement firms
- CFP, CLU, ChFC, or other industry designations
- Highly organized, collaborative, and able to manage multiple priorities in a fast-paced environment
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The Company
What We Do
A-CAP Services LLC provides tailored solutions leveraging diverse expertise in insurance, reinsurance, and investments. The company is dedicated to giving its customers peace of mind through professional services in the finance and financial technology sectors.
