Product Marketing Manager-Digital Strategy

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

We are a customer obsessed company and we are committed to delivering the best experiences for our customers. As a Product Marketing Manager, you play a key role in creating the great digital experiences T-Mobile customers are expecting. You will lead the strategy and implementation of end-to-end customer experiences that exceed their needs. Using consumer and market insights, you will be the voice of the customer to define and influence innovative experiences that increase customer satisfaction, drive sales, and reduce costs. You are empowered to experiment, learn and optimize, with the support of cross-functional teams who help ensure successful delivery of the strategy and digital experiences.
This role will specialize in creating premier digital experiences that support the T-Mobile brand by creating a space where customers prefer to shop online. This role will use consumer insights, customer/frontline feedback, digital trends, and historical transaction data to craft a best-in-class experience for our customers. As the business owner of digital strategy and experience, this role will develop a digital strategy and lead a cross-functional team to influence design and experience that ladders up to the concept ideated. You will build a concept, sell the concept to senior leadership team, and lead the end-to-end development of this strategy.
This role is available in our offices in Bellevue, WA; Frisco, TX; and Overland Park, KS
T-Mobile is enjoying three days a week in office collaboration!

Job Responsibilities:

• Use strong analytical ability to digest end-to-end customer experience across multiple channels and customer touch points.
• Identify experience gaps to understand customer satisfaction, motivation, etc to develop deep insights into customer needs and behaviors
• Use consumer and market insights to develop hypotheses and create a test-and-learn plan for improving experiences and functionality across key areas in Digital.
• Define the strategy to optimize key digital journeys based on the experience that’s right for the customer and aligned to business priorities.
• Challenge current practices and build new methodologies to optimize team efforts.
• Represent team in key leadership meetings by objectively looking at new business strategies and see how they come to life in a digital-first environment.
• Work with Digital Experience manager and product management to ensure proper reporting is setup to track experiences going to market.
• Responsible for the overall direction, coordination, execution, and operations of projects to enhance the CX significantly and bring digital strategy to life.
• Optimize in-market experiences to meet customer's needs and channel KPIs through continual testing and adjusting based on customer feedback, eventually resulting in handing off experience to every day management of experience.
• Build hypotheses and then partner with Design, Product, and P&T teams to test assumptions using high-level prototyping, usability/concept, and/or A/B testing to understand functionality and feasibility before full scale launch.
• Create artifacts needed to set up projects for success, including but not limited to concept strategy briefs, customer lifecycle maps, consumer research requirements, business strategy requirements, test and learn plan

• Education:
• Bachelor's Degree Marketing, Business, Communications, or relevant field of study such as Computer Science
• Work Experience:
• 5+ years' experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
• Knowledge, Skills and Abilities:
• Experienced with A/B testing, usability assessments, segmentation and personalization
• Experienced with analytics requirements, systems, measurement and optimization
• Experienced with marketing strategy & customer journey management
• Experience developing go-to-market strategies, digital strategy and related tactics in close cooperation with cross-functional teams
• Extensive customer interaction experience and customer success storytelling

• At least 18 years of age
• Legally authorized to work in the United States
#LI-Corpora
 

Base Pay Range: $93,700 - $169,100

Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ292411&paradox=1

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [email protected] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.