Role: Product Marketing Manager, Digital Ad Products
Reports to : General Manager, US Digital
Hybrid Role (3 days per week in Entravision’s Santa Monica office)
Salary: $120,000 per year
We are looking for a Product Marketing Manager who will develop the go-to-market strategy for our digital advertising solutions. You will partner closely with cross-functional stakeholders in sales, ad operations, marketing and account management to assess key gaps and develop the strategic direction for our portfolio of digital advertising products sold to local businesses.
You will use your product marketing experience and business-to-business marketing knowledge to develop the strategy, bring together cross-functional stakeholders to socialize your plans and then execute your plans with the sales team.. You understand market trends, the competitive landscape, and have experience applying those to positively influence advertisers.
Responsibilities:
- Owner of Entravision’s digital advertising product solution suite with a strong understanding of digital advertising/marketing.
- Team with GM to develop go-to-market strategy for Entravision’s digital advertising products.
- Team with GM to define the value proposition of new products and create effective sales collateral including sell sheets, sales pitch decks, case studies and packages.
- Use strong storytelling skills to help build narratives to help sales teams solution-sell to advertisers. - Write sales talking points that sellers can use while pitching Entravision solutions.
- Partner closely with the Sales team to deeply understand advertiser pain points, form business requirements and prioritize solutions to influence the direction of product development.
- Partner with cross-functional teams to develop and execute regional programs and initiatives.
Qualifications
- BA/BS degree or above.
- 3+ years of product marketing or paid media experience with digital ad products.
- 3+ years of experience in the digital advertising industry.
- Strong knowledge of leading digital platforms (ex Meta, Google Ads, programmatic media).
- Strong knowledge of sales and marketing processes.
- Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different business verticals.
- Previous experience crafting product positioning
- A fast learner with a good sense of judgment and original thinking.
- A commercial mindset with experience building business cases from market research and analysis.
- Excellent communication, organizational and analytical skills.
- Hispanic/Multicultural marketing experience a plus.
What We Do
We are a leading global advertising, media, and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers.
Our services are anchored by a world-class sales operation, healthy financials, and unique commercial partnerships with industry leaders such as TelevisaUnivision, Facebook, Twitter, Spotify, LinkedIn, TikTok, and Grab, among others. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms, and demand-side platforms on a global scale.
Entravision’s global commercial footprint is anchored by strategic regional operations in the US, Latin America, Europe, and Asia. These branches forge strong client relationships, robust sales operations, and a common globalized corporate culture.
We serve more than 4,500 technology and consumer brand clients, targeting more than 3 billion consumers around the world with a combined GDP of $36 trillion dollars.
Headquartered in Santa Monica, California, USA. shares of Entravision Class A Common Stock trade on The New York Stock Exchange under the ticker symbol: EVC.
