Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!
Figma is looking for a “full-stack” Product Marketing Manager to support Figma’s developer audience. You will partner with our product, sales, design, and broader marketing teams to build, launch, and measure go-to-market strategies, product launches, and adoption of developer product lines.
This is a full-time role that can be held from one of our US hubs or remotely in the United States.
What you'll be doing at Figma:- Take ownership of product marketing efforts for one of Figma’s developer products, with responsibility for driving end-to-end go-to-market efforts
- Lead product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment with new channels
- Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
- Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
- Drive deeper engagement of our product through a variety of educational content — blog posts, product tips, best practice guides, live streams, and more
- Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption.
- Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products
- 8+ years in product marketing or related experience
- Direct experience leading cross-functional marketing initiatives from ideation to execution
- Demonstrated ability to learn new products and industries — unafraid to dive into the nitty gritty technical details
- A bias towards moving quickly, measuring impact, and critically evaluating strategy
- Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations
- An excitement to learn, grow, and continuously improve your skillsets and domain expertise
- Experience with marketing developer-centric products
- Experience with launching new product lines
- Experience in B2B SaaS and/or Enterprise
- Entrepreneurial experience, product experience, or personal SaaS projects
- Beginner-to-intermediate SQL skills
Pay Transparency Disclosure
If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.
Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.
Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.
At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to [email protected]. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.
Examples of accommodations include but are not limited to:
- Holding interviews in an accessible location
- Enabling closed captioning on video conferencing
- Ensuring all written communication be compatible with screen readers
- Changing the mode or format of interviews
To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.
By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.
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What We Do
Born on the Web, Figma helps teams create, share, test, and ship better designs from start to finish. Companies like Microsoft, Google, and Slack use Figma to boost creative productivity while keeping everyone on the same page.
Why Work With Us
We’re multiplayer people who live by our values, celebrate our differences, and care deeply about each other and our users. Making design accessible to all is a lofty goal. We’re just getting started and could use your help—join us!
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