Product Marketing Manager, Deposits

Leader Bank is looking for exceptionally dedicated team members to join one of the region's fastest growing community banks and mortgage lenders. At the time of its founding in 2002, Leader Bank had one branch office, $6.5 million in assets and 7 team members. Since then, the Bank has become of the most successful banks in Massachusetts with more than $4 billion in assets, more than 400 team members, 7 branch offices, and annual mortgage originations of over $2 billion.
Exemplary products and an innovative spirit have driven Leader Bank's rapid growth over the years, and our team members embrace these values. Our mission is to obsess over our clients, make them feel valued, and maintain long-term relationships with them by constantly enhancing our products and processes to always be improving our client experience. For our team members, Leader Bank prioritizes competitive compensation and benefits, a healthy work-life balance, and an environment that fosters diversity and inclusion.
Summary
We are seeking a strategic and results-driven Product Marketing Manager to lead deposit growth initiatives across our business and retail banking segments. This role is critical to achieving our ambitious goal of $1B in annual deposit growth. The ideal candidate will have proven experience in developing and executing deposit-gathering strategies, crafting compelling campaigns, and collaborating cross-functionally to deliver measurable results.
As T-shaped marketer, you bring deep expertise in deposit marketing while possessing broad experience across multiple marketing channels. You'll design integrated marketing campaigns that maximize impact and drive results.
Responsibilities

• Design and lead comprehensive marketing strategies to drive deposit growth across retail and business banking.
• Identify high-potential customer segments and tailor campaigns to meet their needs.
• Own the lifecycle of deposit clients, identifying opportunities to deepen the relationship, build the brand, and improve lifetime value.
• Develop messaging frameworks and positioning for deposit products.
• Recommend product configurations and enhancements to align with market demand and competition.
• Build integrated marketing mixes leveraging multiple channels (digital, social, email, events, partnerships, branch marketing).
• Partner with the marketing team to execute multi-channel campaigns.
• Monitor campaign performance, optimize for ROI, and report on KPIs tied to deposit growth.
• Use data-driven insights to refine segmentation, targeting, and messaging.
• Work closely with retail and business banking teams to ensure alignment on goals and execution.
• Serve as the subject matter expert for deposit marketing initiatives.
• You think like an owner and don't wait to solve big problems.

Qualifications

• 10+ years of related strategic marketing experience.
• Bachelor's degree in marketing or related field, Masters or MBA preferred.
• Banking, financial services, or related industry experience required.
• Demonstrated understanding of the market with proven experience driving demonstrable results.

The base salary range below represents the low and high end of the Leader Bank salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance.
Salary Minimum: $79,371 Salary Maximum: $119,057
The range listed is just one component of Leader Bank's total compensation package for team members. Other rewards may include annual bonuses, commissions, short- and long-term incentives, and program-specific awards. In addition, Leader Bank provides a variety of benefits to eligible team members, including health insurance coverage, a team member wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off and vacation.
Leader Bank, N.A. is an Equal Opportunity and Affirmative Action employer and does not discriminate on the basis of race, color, religion, age, gender, marital status, sexual orientation, national origin, disability, military status, veteran status or any other protected class.
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