Product Marketing Manager with CX focus (m/f/n)

In this role, you will help ESET better understand consumer customers, translate product capabilities into clear customer value, and support a more consistent end-to-end B2C experience. You will work across Product, UX, Marketing, Brand, Web, Sales, Support, Data, and regional/local teams on propositions, messaging, lifecycle communication, customer insight, CX roadmap input, and selected experience improvement priorities. 

You will act as a key point of contact for selected B2C product marketing and CX-related topics, contribute to global marketing planning, and help turn customer feedback, market insight, and lifecycle friction into practical recommendations and next steps. 
 

Key responsibilities:

• Lead or support B2C product marketing strategy, launch strategy, propositions, offerings, and key messages. 

• Drive cross-functional collaboration. 

• Translate product features and capabilities into clear customer benefits, value stories, and lifecycle communication. 

• Bring customer, segment, market, and lifecycle insight into campaigns, programs, launches, roadmap input, and experience improvement discussions. 

• Support CX strategy and long-term roadmap work from a customer journey and customer value perspective. 

• Help identify, frame, and prioritize customer pain points and experience improvement opportunities. 

• Support long-term customer communication and value visibility initiatives. 

• Help consolidate customer feedback from different sources and translate it into practical recommendations. 

• Support the development of a practical CX/UX working model by preparing inputs, mapping dependencies, clarifying ownership, and aligning stakeholders. 

• Drive messaging and experience consistency across global and local touchpoints, with focus on customer lifecycle management communication and in-product communication 

• Manage cross-functional initiatives with Product, UX, Marketing, Brand, Sales, Support, Data, and regional/local teams. 

• Prepare clear decision inputs, recommendations, and next-step proposals for stakeholders and management. 
   

What we expect:

• Minimum 7 years of experience in B2C product marketing, customer experience, customer insight, lifecycle marketing, segment marketing, proposition development, or a similar role. 

• Strong understanding of consumer customer needs, buying journeys, digital touchpoints, and lifecycle communication. 

• Experience translating product capabilities into compelling propositions, customer benefits, and value narratives. 

• Ability to turn customer insight, feedback, and pain points into practical recommendations and priorities. 

• Good prioritization skills and ability to distinguish between symptoms, root causes, customer impact, and business impact. 

• Ability to combine data, insight, creativity, and pragmatic execution. 

• Strong project management and stakeholder management skills. 

• Ability to work across teams in a complex environment without owning all execution directly. 

• Ability to think end-to-end while breaking complex topics into practical steps. 

• Confidence to challenge assumptions and stand up for well-justified recommendations. 

• Fluent English, minimum C1. 
   

Nice to have:

• Experience in cybersecurity, software, SaaS, subscription, or technology marketing. 

• Experience with UX, customer journeys, lifecycle communication, value visibility, onboarding, renewal, customer feedback, or customer value realization. 

• Experience with product discovery, journey management, service design, or CX prioritization. 

• Experience preparing roadmap input, prioritization frameworks, business cases, or senior stakeholder recommendations. 

• Experience in global or matrix organizations. 

• Experience with design systems or digital experience consistency is a plus.