Customer Marketing Manager

Reposted 14 Days Ago
Be an Early Applicant
Hiring Remotely in Austin, TX, USA
Remote or Hybrid
5-10 Annually
Senior level
Software
A central hub for developers to find, launch, and operate services without tickets or bottlenecks.
The Role
The Product Marketing Manager will develop and manage the customer reference program, create compelling customer narratives, and enhance sales enablement strategies to drive market credibility for Port's platform.
Summary Generated by Built In

About Port

At Port.io, we are building an open and flexible Agentic Engineering Platform for modern engineering organizations. Following our recent $100M Series C funding round, we are in a phase of rapid hypergrowth with strong enterprise momentum.

We act as the central nervous system for engineering, enabling platform teams to unify their stack and expose it as a governed layer through golden paths for developers and AI agents.

My combining rich engineering context, workflows, and actions, we help organizations transition from manual processes to autonomous, AI-assisted engineering workflows while maintaining control and accountability.

As a product-led company, we believe in building world-class platforms that fundamentally shape how modern engineering organizations operate.

Port is growing fast, and we're looking for a Product Marketing Manager, Customer References to build the engine that turns customer success into Port's most powerful go-to-market asset.

You are passionate about customer storytelling and thrive in ambiguity. You know how to identify the right customer voices, build trust with senior stakeholders, and translate complex technical outcomes — reduced onboarding time, faster provisioning, improved developer experience — into narratives that resonate with engineering leaders and platform teams. Reporting to the Head of Product Marketing, you’ll own Port's customer reference and advocacy program end-to-end, producing the proof points that accelerate deals, build market credibility, and demonstrate the real-world value of Port's platform.

What You'll Do

Customer Reference Program

  • Build and scale Port's customer reference program, including a structured database of referenceable customers, advocates, and proof points segmented by use case, industry, company size, and persona
  • Partner with Sales and Customer Success to identify and cultivate customer champions at strategic accounts
  • Develop tiered reference tracks — reference calls, case studies, event speakers, advisory participation — matched to sales stage and buyer need

Storytelling & Content

  • Lead production of high-impact customer content: written case studies, video testimonials, one-pagers, ROI spotlights, blog posts, webinars, social proof snippets, and more.
  • Interview customers and translate technical outcomes into compelling narratives for engineering leaders, platform teams, DevOps practitioners, and executive stakeholders
  • Maintain a library of use-case-specific proof points that Sales, SDRs, and Product Marketing can pull from at any stage of the funnel

Sales Enablement

  • Equip Sales and SDR teams with reference assets tailored to deal stage, vertical, use case, and objection type
  • Integrate customer evidence into core messaging, pitch decks, and competitive materials
  • Track asset usage and sales feedback to continuously improve content quality and relevance

Customer Advocacy & Engagement

  • Strategically recruit, nurture, and manage customer advocates, maintaining an ongoing engagement cadence
  • Coordinate customer participation in webinars, conferences, press opportunities, and Port-hosted events — from sourcing to speaker prep and execution
  • Collaborate on high-impact customer programs including the Customer Advisory Board (CAB), Customer Summit, and other strategic customer-facing initiatives — contributing to agenda development, customer recruitment, and content that reflects the voice of the customer
  • Serve as a trusted advisor to cross-functional teams on how to leverage customer stories for maximum impact

Customer Data & Market Intelligence

  • Own Port's anonymized customer usage data as a strategic asset — analyzing customer cohorts, use cases, product usage patterns, surveys, and behavioral signals
  • Distill data streams into compelling storytelling: infographics, benchmark reports, and other collateral for thought leadership, awareness campaigns, and sales proof points
  • Partner with Product, Data, and Demand Generation teams to identify and package the most impactful insights for external audiences

Measurement & Optimization

  • Define and track KPIs for the reference program’s health
  • 5+ years of experience in customer marketing, product marketing, or a related B2B marketing role
  • Proven experience building or scaling a customer reference or advocacy program
  • Strong storytelling instincts with excellent written and verbal communication skills — you know how to draw a compelling narrative out of a technical customer conversation
  • Technical curiosity and comfort learning complex products; familiarity with developer tools, DevOps, platform engineering, or cloud infrastructure is a strong advantage
  • Demonstrated ability to build relationships with enterprise customers, from practitioners to executive leaders
  • Highly organized, self-directed, and effective in fast-moving, cross-functional environments

Nice to Have

  • Experience marketing developer tools, internal developer platforms (IDPs), DevOps platforms, or infrastructure tooling
  • Familiarity with reference management or CRM tools (e.g., HubSpot, ReferenceEdge, Influitive)
  • Experience supporting high-touch executive or customer marketing programs
  • Comfort presenting to both deeply technical audiences and executive stakeholders

Why Port

  • Build something from the ground up at a company in hypergrowth
  • Work with a product that engineering teams genuinely love — and customers who are excited to share their stories
  • High-visibility role with direct impact on revenue and brand
  • Collaborative, low-ego culture with strong cross-functional support

#LI-IB1 

Skills Required

  • 5+ years of experience in customer marketing, product marketing, or a related B2B marketing role
  • Proven experience building or scaling a customer reference or advocacy program
  • Strong storytelling instincts with excellent written and verbal communication skills
  • Technical curiosity and comfort learning complex products
  • Demonstrated ability to build relationships with enterprise customers

Port.io Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Port.io and has not been reviewed or approved by Port.io.

  • Healthcare Strength U.S. postings highlight baseline medical, dental, and vision coverage, indicating conventional health benefits are available. Public signals portray these as standard inclusions for at least some roles and locations.
  • Retirement Support U.S. role listings explicitly include a 401(k), signaling foundational retirement support. Specifics such as match and vesting are not publicly detailed, so generosity cannot be verified.
  • Strong & Reliable Incentives Sales and go‑to‑market roles are associated with healthy on‑target earnings ranges, indicating performance‑based pay is meaningfully used. Available ranges suggest incentives can be competitive for certain functions.

Port.io Insights

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The Company
175 Employees
Year Founded: 2022

What We Do

The developer experience, developer productivity and driving software quality are on top of every engineering leader’s mind. At Port, we help engineering organizations excel through the use of our open internal developer portal, owned by platform engineering teams and built for developers. Port consolidates everything developers need to know and execute to deliver software autonomously and to comply with organizational standards. Managers use Port to understand engineering metrics and improve them. We’re growing rapidly, fueled by the industry’s leading product, and by the constant innovation of our customers, big and small, that use our product to change how developers work.

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