Product Marketing Manager, Competitive Enablement (6-month contract)__Who are you?
You are passionate about enabling sales and customer success teams to win! And you understand that winning means anticipating client needs and delivering value at every stage of their customer journey. As the Product Marketing Manager, Competitive Enablement, you will be responsible for equipping our sales and customer success teams with the messaging, resources, and training they need to engage prospects, close deals, and drive customer retention.
Your ability to synthesize disparate data, craft compelling narratives, and deliver impactful enablement materials will be key in positioning our client-facing staff as strategic consultants.
Sound exciting to you? Read on!
What you’ll do…
- Competitive Intelligence & Research: Own the competitive research process from end to end, gathering intelligence from public sources, win/loss interviews, and the field in order to maintain up-to-date competitive intelligence records and enablement resources. Continually synthesize new data and intel, and disseminate competitive insights across the organization to shape product positioning and messaging, and inform the product roadmap.
- Sales and Customer Success Enablement: Participate in deal reviews and collaborate with sales and customer success teams to identify opportunities to improve product knowledge, storytelling, and use of enablement materials – prioritizing a roadmap of training sessions and workshops that align with the school calendar, GTM launch efforts, and internal priorities.
- Content Development: Collaborate with content marketing to create and maintain high-impact content and enablement resources that support pre and post-sales goals such as product guides, one-pagers, strategically focused case studies and blogs, battle cards, presentations, and FAQs.
- Performance Tracking & Optimization: Monitor and analyze the effectiveness of competitive enablement initiatives. Use data-driven insights to refine strategies, refresh and optimize content, and improve key metrics such as deal win rates, customer retention, and satisfaction.
What we’re looking for…
- Bachelor’s degree in Marketing, Business, or a related field
- 3-5+ years of experience in product marketing, sales enablement, or customer success enablement, preferably in a B2B environment.
- Proven track record of developing effective enablement programs that drive sales and customer success outcomes.
- Strong understanding of sales processes, customer success practices, and product marketing principles.
- Excellent communication and presentation skills, with the ability to engage and influence internal teams.
- Strong project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Experience with CRM and enablement platforms (e.g., Salesforce, Highspot) is a plus.
Nice to have...
- Understanding of the K-12 education market, including knowledge of funding mechanisms, decision-making processes, and key stakeholders, is a plus.
What We Do
Xello is the only online college and career readiness program that’s inclusive, engaging, and empowering for your entire district community.
Established in 1997, Xello is currently used by over 20,000 institutions across North America, including schools, employment agencies, libraries, colleges, and universities.
Xello’s mission is to help anyone, anywhere in the world create a successful future through self-knowledge, exploration, and planning. Started by three friends who sought a way to answer the “what’s the right path for me” question, our online software programs are used globally by millions of students, educators, and adults.
Xello is committed to continually updating and improving our products to better serve clients now and in the future. To this end, we invest heavily in research and development, we listen carefully to our clients' needs and expectations, and we seek out complementary partnerships and alliances to ensure Xello remains at the forefront of future readiness.
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