The Business Marketing Manager is responsible for driving the go-to-market strategy and execution for assigned portfolios of products, solutions, and services by leveraging market insights, customer understanding, and cross-functional collaboration to achieve business growth and successful market adoption.
Your role:
- Drive the successful execution of go-to-market strategies, new product introductions, and portfolio marketing initiatives that directly contribute to business growth, customer engagement, and commercial success.
- Partner closely with Business Marketing & Sales Leaders, regional marketing teams, global business units, sales teams, and other cross-functional stakeholders to ensure alignment between marketing strategies and business objectives.
- Develop business and marketing plans based on Strategic Plan of Record and Annual Operating Plan targets, while adapting global strategies and assets to address regional market dynamics and customer needs.
- Gain exposure to portfolio management, product launches, omnichannel marketing, customer journey development, competitive analysis, and commercial strategy, creating strong opportunities for professional growth and career development within marketing and business leadership.
You're the right fit if:
- Minimum 2 years of experience with Bachelor's or Master's Degree in Marketing, Sales, Business Administration, Product Management, or an equivalent field.
- Strong understanding of go-to-market strategies, product portfolio management, omnichannel customer engagement, marketing analytics, and proposition development.
- Ability to analyze market trends, customer insights, and competitive landscapes to drive effective business and marketing decisions. Strong stakeholder management and collaboration skills with the ability to work across regional and global teams.
- Continuous improvement mindset with strong business acumen and project management capabilities.
- Strong communication and presentation skills with the ability to influence diverse stakeholders.
- Experience within healthcare, medical technology, or related industries is preferred.
Compensation and benefits
Doing meaningful work should come with fair, transparent rewards. The base salary range for this role is €61.1851 Gross to €101.976 Gross. Pay within the range is determined using objective factors, including the skills required, relevant experience, role responsibilities, internal equity and local market considerations. The role is eligible for a maximum 3% bonus, linked to KPIs and company results. The full reward approach will be discussed during the interview process.
- Health and well-being programs supporting mental and physical well-being.
- Career-growth resources, including a personal development budget, training and coaching.
- 25 days of annual leave, with the option to purchase up to 20 additional days per year.
- Company pension, collective health-insurance options, and opportunities to purchase Philips shares and products at a discount.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
#LI-EU
#Healthcareinformatics
Skills Required
- Minimum 2 years of experience
- Bachelor's or Master's degree in Marketing, Sales, Business Administration, Product Management, or an equivalent field
- Understanding of go-to-market strategies
- Understanding of product portfolio management
- Understanding of omnichannel customer engagement
- Understanding of marketing analytics and proposition development
- Ability to analyze market trends, customer insights, and competitive landscapes
- Strong stakeholder management and cross-functional collaboration skills
- Continuous improvement mindset, business acumen, and project management capabilities
- Strong communication and presentation skills
- Experience within healthcare, medical technology, or related industries
Philips Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Philips and has not been reviewed or approved by Philips.
-
Retirement Support — Retirement support is positioned as a standout, including a strong 401(k) match (often described at 7%) alongside pensions in some contexts.
-
Flexible Benefits — Flexible benefits are emphasized through choice in health insurance options and a broad “Total Rewards” approach that combines compensation, health and wellness, and work-life support.
-
Leave & Time Off Breadth — Leave and time off breadth appears strong, with generous paid time off and policies covering parental leave, caregiving responsibilities, volunteering, and family medical leave.
Philips Insights
What We Do
As a leading health technology company, it is our purpose to improve people’s health and well-being through meaningful innovation. Our goal is to improve 2.5 billion lives per year by 2030. We're always looking for ways to make life better – not only for our customers, but also for everyone working here. That's why we're taking steps to create an environment where we all acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success.
