Product Marketing Manager, Channels

Job Posted 3 Days Ago Posted 3 Days Ago
Easy Apply
Austin, TX
Hybrid
Mid level
Marketing Tech • Mobile • Software
Find your people. Make real impact.
The Role
The Product Marketing Manager will create go-to-market strategies for core marketing channels, conduct research, prepare content, and lead product launches while collaborating cross-functionally.
Summary Generated by Built In

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

WHAT YOU’LL DO

Braze is looking for a product marketer to take our core channels to new heights. The Product Marketing Manager, Channels will be responsible for creating compelling go-to-market strategies and content to accelerate the growth of our core marketing channels (e.g. email and mobile).

We’re looking for an enthusiastic and empathetic product marketer who excels at storytelling. You will partner closely with our Product and Marketing teams to identify opportunities for channel pipeline, revenue, and adoption, using what you learn to develop strategic narratives that resonate with our buyers and customers. The ideal candidate must be a world-class problem solver, be able to turn complex concepts into simple value-based stories, and be comfortable operating in a fast-paced, changing environment.

Responsibilities:

  • Develop a strong understanding of our core buyer and their preferred channels and touchpoints, the market
  • Conduct market and customer research to help different teams (e.g. Product, GTM) act on emerging trends, market shifts, competitive threats, and unmet customer needs
  • Create jargon-free, differentiated positioning and messaging that fuels content, campaigns, and enablement
  • Prepare compelling content (e.g. web pages, demo videos, sales decks, webinars, blogs, customer stories) to communicate the value of a particular channel and a holistic cross-channel strategy
  • Lead product launches and releases for new features and enhancements
  • Work cross-functionally with Marketing and Customer Success to create adoption programs that educate our customers on the value they can derive from additional channels
  • Partner with enablement teams to ensure that the entire GTM function has the appropriate training and tools required to successfully speak to our channel capabilities
  • Identify opportunity areas and create action plans to achieve continued success

WHO YOU ARE

  • 4+ years of product marketing experience, preferably at high-growth B2B SaaS companies 
  • Excellent written, verbal, and visual communication skills with a strong attention to detail
  • A natural storyteller who can concisely spin a narrative around complex concepts to different audiences
  • Proven track record working collaboratively and across multiple teams and projects to take new products and features to the market and drive continued success
  • Ability to work on multiple projects simultaneously, while focusing the right level of effort on each
  • Self-starter who thrives in a fast-paced, high-growth environment
  • Demonstrated critical thinking and decision-making skills to promptly navigate obstacles, propose solutions, and resolve issues
  • Metrics-driven and focused on driving incremental results
  • Natural curiosity and empathy for customers and their challenges

Even better:

  • Experience in B2B marketing, with exposure to both SMB and enterprise businesses
  • Experience with Martech/ESP/CDP software

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $116,600 - $147,100/year with an expected On Target Earnings (OTE) between $129,600 - $163,400/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.

WHAT WE OFFER

Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment.

From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:

  • Competitive compensation that may include equity
  • Retirement and Employee Stock Purchase Plans
  • Flexible paid time off
  • Comprehensive benefit plans covering medical, dental, vision, life, and disability
  • Family services that include fertility benefits and equal paid parental leave
  • Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
  • A curated in-office employee experience, designed to foster community, team connections, and innovation
  • Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching 
  • Employee Resource Groups that provide supportive communities within Braze
  • Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

Braze is proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. In 2025, we were recognized as one of Built In’s Best Places to Work. In 2024, we were included in U.S. News & World Report’s Best Companies to Work For (Top 10%) and recognized in Great Place to Work’s Fortune Best Medium Workplaces, Fortune Best Workplaces in Technology, Fortune Best Workplaces for Parents, and Fortune Best Workplaces for Women.
Additionally, we were featured in Great Place to Work UK’s Best Workplaces, Best Workplaces in Europe, Best Workplaces for Development, Best Workplaces for Wellbeing, Best Workplaces for Women, and Best Workplaces in Technology.

You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, Singapore, São Paulo, Seoul, Sydney and Tokyo – not to mention our employees in nearly 50 remote locations.

BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.

Top Skills

B2B Saas
Cdp Software
Esp
Martech

What the Team is Saying

Person1
Annie
Software Engineer II
“Braze is a place where grassroots movements flourish, especially when it comes to social events. When a company has a good culture, it's not just that it's an enjoyable place to work, but that the culture compounds on itself and grows organically.“
Annie
Zana
Todd
Kristin
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The Company
HQ: New York, NY
1,500 Employees
Hybrid Workplace
Year Founded: 2011

What We Do

At Braze, we believe in the passion of our people. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony.

We thrive when people add their unique perspectives to our ever-growing teams—and we strive to empower you to make an impact that fuels both you, and our business.

Why Work With Us

At Braze, we believe in the passion of our people. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony.

We thrive when people add their unique perspectives to our ever-growing teams—and we strive to empower you to make an impact that fuels both you, and our business.

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Braze Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
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HQNew York
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Singapore
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Austin
Berlin
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Bucharest, RO
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Chicago
Indonesia
DKI Jakarta, ID
Dubai, Dubai
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London
Paris
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San Francisco
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São Paulo, BR
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Sydney
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Tokyo
Learn more

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