Product Marketing Manager - B2B

Posted 21 Days Ago
Be an Early Applicant
IL
Mid level
Digital Media • Music • Other • Social Media
Join the Creators
The Role
Responsible for planning, developing, implementing, and analyzing product marketing strategies to drive growth and increase ARR. Collaborate with sales, account management, and marketing teams to ensure alignment and success in meeting goals. Monitor and optimize key performance metrics for insightful reports and recommendations to senior management.
Summary Generated by Built In

Description

Artlist is where the creative arts meet technology. If there’s one thing we all have in common, it’s a love of music and film, which is why we build innovative products to help global brands and individual creators make amazing videos.

We do this by giving them the best music, footage, sound effects, and templates around. We also revolutionized the industry with a radical new music licensing model that has since become the global standard.

Artlist is now the go-to platform for over 26M users worldwide. They range from top-tier global brands like Google, Apple, Amazon, Microsoft, and Calvin Klein to social creators, video editors, and more.

Our products:

  • Artlist: an all-in-one platform for video creation, including high-quality and curated royalty-free music, SFX, footage, templates, plugins, and more. 
  • Motion Array: the ultimate destination for creators, including high-quality video templates by the world’s top motion designers, presets, plugins, music, SFX, stock footage, graphics for design, motion graphics, and stock photos.

As a B2B Product Marketing Manager you we'll be responsible for planning, developing, implementing, and analyzing product marketing strategies to drive growth and increase ARR, including optimizing user journeys, managing brand campaigns, and creating sales materials.

Your responsibilities will include providing comprehensive product marketing support by creating sales collateral, supporting lead generation activities, researching market trends, and assisting sales reps in closing challenging opportunities. You will ensure consistent alignment and messaging across all marketing and sales initiatives, from planning to execution and monitoring.

Wake up for this:

  • Lead the strategic planning, development, and execution of marketing initiatives to support product growth, including user journeys, brand campaigns, sales enablement, and more. 
  • Work hand-in-hand with sales to gather feedback, optimize the sales funnel, and drive new business. 
  • Collaborate closely with sales, account management, marketing, product, design, and email marketing teams to ensure alignment and success in meeting goals. 
  • Initiate and implement effective testing strategies and methodologies to discover new growth opportunities and improve results. 
  • Develop and manage end-to-end communication plans, such as go-to-market strategies, in-product messaging, email marketing, and external communications across various channels. 
  • Monitor, analyze, and optimize key performance metrics, providing insightful reports and recommendations to senior management regularly.


Requirements

  • 3-4 years' experience in Product Marketing and preferably B2B PMM in a SaaS companies.
  • Minimum 2 years of experience working in B2B companies.
  • Experience with user journeys and funnels, and in optimizing and growing the B2B sales funnel including lead generations
  • Experience with building GTM strategies, hands-on sales collateral, and collaborating with content and design managers.
  • Proven track record of creative problem-solving, coupled with strong analytical skills and a data-driven approach.
  • Experience handling large datasets and marketing analysis.
  • Exceptional multitasking skills to meet tight deadlines.
  • A dynamic team player with a positive attitude, high levels of curiosity, initiative, independence, and rapid learning ability.


What the Team is Saying

Anthony Damski
Summaya Aziz
Yona Bulkin
Roy Mayer
Stavros Evripidou
Noa Elazar
The Company
HQ: Tel Aviv
450 Employees
Hybrid Workplace
Year Founded: 2016

What We Do

Artlist is a leading creative technology company that empowers global brands and individual creators with an extensive catalog of over 2.5 million high-quality, exclusive digital assets created by award-winning artists. Users also benefit from powerful creative tools, such as AI voiceover with an exclusive voice catalog and advanced video effects plugins.

Trusted by over 26M users, including global brands like Google, Amazon, Microsoft, and Calvin Klein, Artlist offers a complete solution for video creation.

Artlist’s mission is to empower people to create without limits, through the Artlist all-in-one video creation platform and the Motion Array catalog. Both offer a simple global license with unlimited usage.

Recognized as a top startup by Wired and LinkedIn, Artlist, founded in 2016, continues to revolutionize the creative industry with unique assets under a subscription-based model.

For more information, please visit www.artlist.io.

Why Work With Us

Joining Artlist means being part of an innovative, creative, and growth-oriented company where your contributions will make a significant impact. We provide a creative environment, growth opportunities, collaborative culture, and flexible work options.

Artlist Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

4 days a week from our offices in Soho and Fridays from home

Typical time on-site: 4 days a week
HQTel Aviv-Yafo, IL
New York, NY
Norwich, GB
Learn more

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