Veeam®, the #1 global market leader in data protection and ransomware recovery, is on a mission to empower every organization to not just bounce back from a data outage or loss but bounce forward.
With Veeam, organizations achieve radical resilience through data security, data recovery, and data freedom for their hybrid cloud.
The Veeam Data Platform delivers a single solution for cloud, virtual, physical, SaaS, and Kubernetes environments that gives IT and security leaders peace of mind that their apps
and data are protected and always available.
Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 450,000 customers worldwide, including 74% of the Global 2000, who trust Veeam to keep their businesses running.
We’re looking for a dynamic Product Marketing Manager - APJ to drive the go-to-market success of our products. This role requires a blend of strategic thinking, market expertise, and tactical execution to tailor global messaging and content to activate in region. As the bridge between global product marketing, campaigns, sales, and regional marketing teams, you will ensure Veeam's products resonate with the needs of our customers and partners, cementing our position as the market leader in data resilience and business continuity solutions in the APJ region.
Reporting into the Senior Director of Product Marketing, this position will work alongside Veeam’s team of Regional APJ Marketers as well as the broader Global Product Marketing team to further position growth in the enterprise segment.
Key Responsibilities Include:
- Global – Field Collaboration: Skillfully balance global program objectives with regional execution. Develop and execute regional go-to-market strategies aligned with global product initiatives. Foster partnership and collaboration between global and field teams to create authentic programs that will resonate in region.
- Regional GTM Strategy: Formulate regional market sizing, segmentation, and targeting strategies, rolling up to inform the global approach
- Persona development: Research, develop, and deploy regional buyer personas (when needed) using a deep understanding of target buyer needs, the buying decision process, scenarios, and regional variations
- Product Positioning & Messaging: Tailor product messaging to resonate with regional audiences, ensuring alignment with corporate positioning.
- Competitive Analysis: Monitor local market trends, competitive landscape, and customer needs to identify opportunities and challenges.
- Sales Enablement: Partner with Sales Acceleration Team to create and deliver training, collateral, and tools to equip the sales teams with compelling enterprise solutions.
- Launch Planning and Execution: Oversee regional launch planning and own regional launch dashboards for new product, solution, and services offerings, coordinating and interlocking upstream with global teams and downstream with regional/local teams
- Campaign Development: Collaborate with regional marketing teams to design and execute integrated campaigns that drive product adoption and revenue growth.
- Customer Advocacy: Partner with the customer success team to identify advocates and develop customer case studies and testimonials.
- Partner Engagement: Support partner marketing efforts by providing product insights and tailored marketing assets. Collaborate with channel teams where channel plays a key regional go-to-market role
- Performance Tracking: Monitor and analyze the effectiveness of product marketing efforts, providing insights for continuous improvement.
Qualifications:
- Bachelor’s degree in Marketing, Business, or related field. MBA is a plus.
- 5-7 years of product marketing experience, preferably in technology or SaaS industries.
- Proven track record in developing and executing go-to-market strategies and product launches.
- Strong understanding of regional market dynamics, competitive landscape strong ability to grasp in-region dynamics influencing purchases such as regulations, global pressures, and evolving markets.
- Strong communication and presentation skills with the ability to influence stakeholders
- Ability to collaborate cross-functionally with global and regional teams.
- Multi-language fluency, Mandarin proficiency is a plus
- Comfortable working in a fast-paced, dynamic environment with multiple priorities.
- Ability to travel up to 25%
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Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.
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What We Do
Veeam provides a single platform for modernizing backup, accelerating hybrid cloud and securing data. Veeam has 400,000+ customers worldwide, including 82% of the Fortune 500 and 69% of the Global 2,000. Veeam’s 100% channel ecosystem includes global partners, as well as HPE, NetApp, Cisco and Lenovo as exclusive resellers, and boasts more than 35K transacting partners worldwide.
