Company Description
We’re looking for an energetic, unstoppable, and scrappy Product Marketing Manager (PMM) to join our team! You will be responsible for crafting differentiated value propositions and communicating the features and benefits of our products through compelling storytelling to drive engagement with our millions of customers and businesses throughout the APAC region.
Job Description
The Role
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You will play a key role throughout the product development lifecycle, from customer/market research in the discovery phase to determine positioning through to defining/executing go-to-market plans, and driving post-launch engagement with customers for feedback.
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You will work closely with product management, design, engineering, analytics, operations, marketing, and public relations teams to ensure the successful launch, promotion, and adoption of our products.
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This role requires a combination of strategic thinking, strong communication skills, and a deep understanding of customer needs.
What You’ll Do
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Market Research & Analysis: Conduct market research, competitive analysis, and customer interviews to understand market trends, customer pain points, and competitive positioning.
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Product Positioning & Messaging: Craft compelling product messaging and positioning that resonates with target audiences and differentiates our products in the marketplace.
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Go-to-Market Strategy: Develop and implement go-to-market plans for new product launches, feature releases, and product updates.
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Cross-functional Collaboration: Work closely with product management, design, and marketing teams to ensure alignment on product vision, target markets, and messaging.
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Metrics & Reporting: Measure the effectiveness of product marketing initiatives using key performance indicators and adjust strategies based on data-driven insights
Qualifications
What You’ll Bring
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Customer obsession - you deeply understand customer needs, pain points, and behaviors through market research, customer feedback, and data analysis
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Analytical mindset - you are highly data-driven and comfortable gathering your own data/analytics to inform decision-making and to measure the effectiveness of launches and campaigns
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Strategic thinker that gets things done - you balance strategic thinking with a high willingness to roll up the sleeves and do whatever it takes to get it done.
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Collaborative problem solver - you are resourceful, influential, and highly effective collaborating across teams to solve the most difficult problems
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Exceptional written and verbal communication skills
Nice to Have
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Experience in banking, fintech, and/or payments
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Experience in a fast-paced and high-growth environment
Additional Information
For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs.
Keep up to date with life at Wise by following us on LinkedIn and Instagram.
What the Team is Saying
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Wise Compensation & Benefits Highlights
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Leave & Time Off Breadth — Global minimum of 33 paid days off (36 in U.S. hubs) plus a 6‑week paid sabbatical every four years and extras like volunteer or “Me” days indicate substantial time‑off depth.
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Parental & Family Support — A global minimum of 18 weeks fully paid parental leave for birth or adoption after one year, along with adoption and fertility support, underscores robust family support.
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Flexible Benefits — Work‑from‑anywhere up to 90 days per year after six months and flexible working principles provide notable geographic mobility and scheduling latitude.
Wise Insights
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What We Do
Wise is a global technology company, building the best way to move and manage the world's money. With Wise Account and Wise Business, people and businesses can hold 40 currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new network for the world's money. Launched in 2011, Wise is one of the world’s fastest growing, profitable tech companies. In fiscal year 2025, Wise supported around 15.6 million people and businesses, processing over $185 billion in cross-border transactions and saving customers around $2.6 billion.
Why Work With Us
We’re truly global in who we are, how we work, and how we build. Everything we do is centred around creating a world of money that’s fast, easy, fair. And open to all. Everyone who works here owns a piece of Wise, from the work they do, to the stock they hold.
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Wise Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We expect new joiners in the office most days to build connections and learn from colleagues for their first six months. After that, most Wisers split their working week between the office and home, typically coming in at least 12 times a month.
