Product Marketing Manager - AI Messaging

Company Description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). 

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

Job Description

Freshworks is looking for a Product Marketing Manager (PMM) to lead the strategy, development, and execution of messaging, positioning, and go-to-market strategies for our AI-powered products and solutions. As a PMM, you will shape the narrative around AI capabilities and communicate its value to a range of customer segments and stakeholders. This role is based in our San Mateo, CA or Bellevue, WA office and will work cross-functionally with product, sales, marketing, and customer success teams.
Please note this is a hybrid role that requires an in-office presence 3 days/week (Tuesday-Thursday).

Key Responsibilities:

1. Messaging & Positioning

   • Develop compelling messaging and positioning for Freshworks' AI solutions that resonates with customers, analysts, and internal stakeholders.

   • Differentiate Freshworks' AI capabilities from competitors, clearly articulating unique value propositions particularly in the domain of AI trust and governance

   • Refine messaging frameworks that align with overall company and product-level narratives.

2. Go-to-market Enablement

   • Partner with Product Management to support the launch of major AI capabilities

   • Develop and deliver training, collateral, and tools that enable sales teams to articulate Freshworks’ AI value proposition around “People-first AI”.

3. Thought Leadership & Content Development

   • Collaborate with content marketing and communications teams to create blogs, whitepapers, and customer success stories that highlight AI's impact.

   • Serve as an AI subject matter expert and spokesperson for internal and external engagements, including customer-facing events and analyst briefings.

4. Market & Competitive Intelligence

   • Stay informed of AI industry trends, competitive offerings, and market shifts to continuously refine Freshworks' AI messaging.

   • Provide input to product teams to inform the roadmap and influence new AI-driven capabilities.

5. Customer & Analyst Relations

   • Partner with the Analyst Relations team to drive awareness and positive recognition for Freshworks' AI offerings in key analyst reports.

   • Engage with customers to understand use cases and success stories that can be shared externally.

Qualifications

• 7-10 years of experience in product marketing, with a focus on AI, SaaS, or enterprise software.
• Demonstrated success in developing compelling product positioning and messaging frameworks.
• Exceptional written and verbal communication skills, with the ability to distill complex AI concepts into simple, value-driven messages.
• Proven experience collaborating with cross-functional teams, including Product, Sales, and Marketing.
• Ability to think strategically and execute tactically, managing multiple priorities simultaneously.

Preferred Qualifications:

• Experience marketing AI or machine learning-driven products.
• Strong presentation skills with experience delivering messaging to executive audiences.
• Experience working with analyst firms like Gartner, Forrester, and IDC.

Additional Information

Please note this is a hybrid role that requires an in-office presence 3 days/week (Tuesday-Thursday).

This role is based in the Seattle Metro Area, and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus.

Compensation Package

$144,700-$208,035 USD Base Salary + Variable Compensation (where applicable)

Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.