As the Product Marketing Manager for Aesthetics, you will serve as the segment expert for Nextech’s Aesthetics specialties, deeply understanding buyer needs, challenges, and priorities across these markets. This role is responsible for ensuring Nextech’s positioning, messaging, and enablement clearly resonate with Aesthetics buyers and effectively support sales execution. You will apply deep segment insight to shape the commercial narrative used by Sales, reflected across enablement, launches, and strategic market moments. This role partners closely with product‑focused Product Marketing Managers and Product to ensure Aesthetics‑specific needs, value drivers, and proof points are accurately represented and consistently applied. The Product Marketing Manager will act as the voice of the Aesthetics customer inside Nextech—bringing market intelligence, win/loss insights, and buyer perspectives into go‑to‑market planning, sales enablement, and ongoing messaging refinement. This role requires strong collaboration across Product, Sales, Enablement, and Marketing teams to drive clear, credible, and outcome‑focused storytelling for the Aesthetics segment.
All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate.
Essential Functions
Serve as the subject matter expert for the Aesthetics segment, developing deep understanding of buyer personas, practice types, workflows, challenges, and value drivers.
Own Aesthetics‑specific positioning and messaging, ensuring the commercial narrative used by Sales clearly reflects buyer needs, outcomes, and proof points.
Partner with product‑focused Product Marketing Managers and Product to ensure Aesthetics segment considerations are accurately represented in product positioning, launches, and enablement.
Deliver Product Marketing inputs for assigned launches, ensuring segment readiness through complete, on‑time deliverables aligned to the standard GTM process and Internal Enablement Briefs (IEBs).
Collaborate closely with Sales, Sales Enablement, and L&D to develop and maintain high‑quality Aesthetics enablement, including core messaging, talk tracks, proof points, and buyer‑centric assets.
Own win/loss insights for the Aesthetics segment, contributing to a standardized win/loss process and using insights to continuously improve messaging and enablement effectiveness.
Contribute to enablement audits, identifying outdated assets, priority gaps, and opportunities to simplify and strengthen Aesthetics sales materials.
Monitor market and competitive trends impacting Aesthetics practices, surfacing insights that inform positioning, enablement, and commercial strategy.
Support strategic market moments (e.g., flagship events, seasonal messaging refreshes) by ensuring Aesthetics narratives are clearly represented and aligned.
Perform additional responsibilities as assigned based on business needs.
Minimum Requirements
- At least 3 years of product marketing experience.
Experience working with a SaaS company.
Bachelor’s degree in business, marketing, or a related field.
Strong written communication skills, with the ability to craft compelling messaging for both technical and non-technical audiences.
Strong presentation skills, comfortable presenting to internal teams and external stakeholders.
Excellent collaboration and interpersonal skills to work effectively with cross-functional teams.
Experience partnering closely with Sales and Sales Enablement teams.
Preferred Qualifications
Experience in healthcare technology sector
Experience supporting healthcare specialty markets such as Aesthetics, Dermatology, or Plastic Surgery.
Proficiency in Salesforce.com or similar CRM tools.
Product Marketing Alliance Certification
Working Environment/Physical Demands
Remote work environment.
Long-distance or air travel as needed – not to exceed 15% travel.
Activities require a significant amount of sitting at office and work desks and in front of a computer monitor.
Generous annual bonus opportunity
Skills Required
- At least 3 years of product marketing experience
- Experience working with a SaaS company
- Bachelor's degree in business, marketing, or a related field
- Strong written communication skills
- Strong presentation skills
- Excellent collaboration and interpersonal skills
- Experience partnering closely with Sales and Sales Enablement teams
What We Do
Nextech’s specialty-focused technology solutions are personalized to meet the unique workflow requirements of specialty providers, helping practices increase efficiencies across their clinical, administrative, financial and marketing functions using a single platform. Offering all-in-one, ONC-certified electronic medical records (EMR/EHR), practice management, revenue management, and patient engagement software and services, Nextech is recognized as the top single solution provider for ophthalmology, plastic surgery and dermatology, serving a client base of more than 9,000 providers and 50,000 office staff members. Offering physicians intelligent healthcare technology, Nextech focuses on the success of its specialty practices through consultative guidance and implementation of solutions tailored to the speed and workflows of individual providers.
