The Role
The Product Marketing Manager develops positioning, messaging, competitive strategy, and go-to-market plans for Skilled Nursing products and AI launches. Responsibilities include creating launch materials, sales enablement tools, training, campaigns, thought leadership, customer insights, competitive guides, and case studies. The role partners with product, sales, and marketing teams to support adoption, pipeline, and revenue growth while serving as a subject matter expert on customer needs and product value.
Summary Generated by Built In
At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.
With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.
At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.
Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.
**Travel to Office expectations**
For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings.
For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.
The team is led by the VP, Product Marketing with 4 directors and 18 team members, aligned to PCC’s corporate objectives. This team member will focus on PCC’s top priorities, focusing on new AI Product launches and driving growth across the Skilled Nursing product portfolio. Leading these initiatives is a Director, Product Marketing with 4 direct reports: a Senior PMM, 2 PMMs, and a Associate PMM.
The Product Marketing Manager establishes clear, differentiated positioning and messaging for Skilled Nursing packages and products that resonates with buyers. This role leads go-to-market planning for new products and releases, equips sales and marketing teams with the tools, content, and training they need to win, and serves as the voice of the market and customer for the product team. By connecting customer insight with product strategy, the Product Marketing Manager helps drive adoption, pipeline, and revenue growth.
Key Responsibilities:
- Develop product positioning, value propositions, and messaging that resonate with the buying audience, and produce the source messaging blueprint or positioning guide.
- Create the competitive comparison guide for use in positioning against similar offerings from other organizations.
- Assist in product naming by providing market, competitive, and customer context.
- Lead product introduction and launch planning, including development and measurement of KPIs.
- Support the launch of new products and releases by defining product positioning and unique selling propositions, and by scoping and creating the required tools and collateral.
- Develop, enhance, and own distribution of public-facing product launch marketing materials.
- Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process for PointClickCare solutions.
- Partner with the Sales Enablement team to lead sales training on new products and capabilities, including regular updates on product enhancements.
- Educate internal sales and marketing teams on ways to concisely demonstrate the strengths and features of our products and enhancements to existing and prospective customers.
- Act as a key Subject Matter Expert (SME) supporting complex sales inquiries, customer-facing product education, and roadmap updates.
- Collaborate with the sales team in complex sales situations, proactively providing clear value propositions, messaging, and tools to leverage in sales scenarios.
- Collaborate with marketing peers to drive development of a variety of content, including sales decks, solution sheets, customer references, thought leadership, and campaign assets.
- Work with marketing programs, brand management, and digital marketing teams to ensure appropriate product themes are communicated to the market.
- Provide guidance to marketing teams on themes for programs and events, ensuring they are equipped with content to deliver to customers and prospects.
- Publicly convey product and market strengths through blogs, presentations, and webinars.
- Work with customers to develop case studies, references, and testimonials.
- Be the expert on our customers, including how and why they buy, their buying criteria, and regulatory considerations, with particular focus on the demands of different segments.
- Align closely with the product management team to facilitate the appropriate flow of information between teams.
- Develop and continuously deepen expertise in PointClickCare's products and services to construct and convey industry-leading use case scenarios.
Positioning, Messaging & Competitive Strategy
Product Launch & Go-to-Market
Sales Enablement & Sales Support
Content, Campaigns & Thought Leadership
Market Intelligence, Customer Insight & Product Partnership
Required Skills & Qualifications:
- Bachelor's degree, or equivalent experience
- 4-6 years of product marketing experience
- Experience applying Product Management and/or Product Marketing principles and frameworks, such as Practical Product Management or Pragmatic Marketing
- Experience building consensus and collaborating across groups to get things done
- Polished professional with an enthusiastic attitude who thrives in fast-paced environments and adapts readily to change
- AI fluency and/or hands-on use of leading AI solutions
Preferred Experience:
- Advanced degree in business or marketing, or equivalent experience
- Certification in Pragmatic Marketing or SiriusDecisions Product Marketing
- Experience with B2B SaaS healthcare technology (highly preferred)
- Experience with advanced analytics and/or AI product solutions (highly preferred)
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It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment.
When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [email protected]
PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.
Skills Required
- Bachelor's degree or equivalent experience
- 4-6 years of product marketing experience
- Experience applying Product Management and/or Product Marketing principles and frameworks, such as Practical Product Management or Pragmatic Marketing
- Experience building consensus and collaborating across groups
- Ability to thrive in fast-paced environments and adapt to change
- AI fluency and/or hands-on use of leading AI solutions
- Advanced degree in business or marketing, or equivalent experience
- Certification in Pragmatic Marketing or SiriusDecisions Product Marketing
- Experience with B2B SaaS healthcare technology
- Experience with advanced analytics and/or AI product solutions
PointClickCare Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PointClickCare and has not been reviewed or approved by PointClickCare.
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Healthcare Strength — Health and dental coverage appear robust, with wellness and assistance programs reinforcing core medical benefits. Coverage quality stands out relative to other benefit elements.
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Leave & Time Off Breadth — PTO and paid holidays are characterized as generous, and flexible work-from-home options are widely available. Occasional extras like summer half‑day Fridays further expand time-off flexibility.
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Flexible Benefits — A customizable mix is evident through remote/hybrid arrangements, day-one eligibility, and a lifestyle or personal spending account. Benefits such as wellness credits and support resources can be tailored to individual needs.
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The Company
What We Do
PointClickCare is the market leader driving the transformation of healthcare vulnerable and complex populations through a broad, connected care network powered by deep insights with a commitment to value, outcomes and innovation. We connect post-acute and acute care settings, people and systems like no other company. Our steadfast commitment to our culture and to providing growth opportunities to our employees is evidenced by recent recognition of PointClickCare as one of Canada’s best-managed companies and most admired corporate cultures.
