We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
We believe three things matter for every role at Lemonade: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'llOwn positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
Reduce go-to-market friction by embedding messaging strategy early in the product development process
Partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels
7+ years of experience in product marketing, ideally in a product-led environment
Proven ability to own positioning and messaging for products and features, not just execute against an existing strategy
Strong track record of leading or heavily contributing to product launches, from narrative and go-to-market planning through launch performance and iteration
Strong customer research capabilities, with experience using qualitative and quantitative insights to shape positioning and messaging decisions
Demonstrated impact on conversion, adoption, or product understanding, with a data-informed approach to measuring messaging effectiveness
Excellent cross-functional partnership skills, with experience working closely with Product, Growth, Design, and Marketing teams
Ability to work from the office most days of the week
Skills Required
- 7+ years of experience in product marketing
- Proven ability to own positioning and messaging for products and features
- Strong track record leading or heavily contributing to product launches end-to-end
- Strong customer research capabilities using qualitative and quantitative methods
- Demonstrated impact on conversion, adoption, or product understanding using data-informed measurement
- Excellent cross-functional partnership skills with Product, Growth, Design, and Marketing
- Ability to work from the office most days of the week
- Experience in a product-led environment
Lemonade Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Lemonade and has not been reviewed or approved by Lemonade.
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Healthcare Strength — Health coverage is delivered via mainstream Cigna medical options, with multiple plan types and supplemental health protections. This signals broad networks and a robust core healthcare offering.
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Retirement Support — A company 401(k) match is part of the package and is positioned alongside other core financial benefits. This provides structured retirement savings support as a standard element of total rewards.
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Leave & Time Off Breadth — PTO is presented as generous, alongside paid sick time and strong parental leave with a return-to-work program. These time-off provisions extend beyond the basics and support work-life needs.
Lemonade Insights
What We Do
Our mission is simple: Create the world’s most loved insurance through technology and social impact. As a certified Public Benefit Corporation and B-Corp, Lemonade is constantly challenging how the insurance industry does business. We’re creating an experience that is fast, affordable, and hassle-free across renters, homeowners, pet, life and car insurance. And through our annual Giveback program, in which leftover premiums are donated to charities our customers choose, we’ve donated nearly $5 million to a variety of organizations in need.
Why Work With Us
We’ve set out to make insurance loveable, fast, simple, and socially impactful - words that aren’t often associated with this industry. We’re a Certified B-corp, the only US insurance company to never invest in polluting industries, and our annual Giveback program has donated nearly $5 million globally to nonprofits in need.
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