We are building the first creative operating system: an infinite canvas designed for the generative computing paradigm. We’re a team of ~45 focused on elevating professional craft, backed by tier-one investors including Redpoint, Menlo Ventures, and a16z, as well as founders like Guillermo Rauch and Justin Kan. Our platform is already the choice of world-class creative powerhouses like Pentagram, Lionsgate, and Nike.
FLORA ships fast (not "startup fast" as a talking point). We release features multiple times a week, almost always have a major product launch on deck, and the roadmap never slows down. This role exists because we need someone who can keep pace with that velocity: owning the full surface area of product marketing across launches, website, content, and sales enablement, and making sure the story stays sharp as the product evolves.
Also critically, you'll own how FLORA is understood by the market, from self-serve users to the enterprise. That means working closely with fellow Marketers, Product, and Sales to build the messaging architecture, write the copy that converts, and ensure every launch lands with the right audience at the right moment.
Own GTM strategy, messaging, and launch strategy for Flora's product releases
Develop positioning that lands with professional creatives: specific, confident, and free of the generic AI-tool framing that audiences have learned to ignore
Write and refine launch copy across formats: hero messaging, launch video scripts, email campaigns, social briefs
Own the narrative across Flora's key surfaces: homepage, product pages, and ICP-specific landing pages
Work closely with our founder and other leaders on thought leadership, editorial, and educational content tied to product and category moments
Partner with Sales to understand what's blocking deals and translate that into sharper messaging and better collateral
5+ years in product marketing, with a nice balance across prosumer and B2B experience
You're a strong writer, and maybe even the strongest in any room you've been in.
You have an editorial instinct that rejects jargon on contact and you know the difference between confident and trying-too-hard.
Comfort covering broad PMM surface area: you've done launches, website, content, and enablement, and you don't drop balls when the scope is wide
You have strong ICP intuition, and know how to find the insight that makes a message land for a specific audience, not just a generic one
Skills Required
- 5+ years in product marketing
- Balance across prosumer and B2B experience
- Strong writing skills
- Comfort covering launches, website, content, and enablement
- Strong ICP intuition
What We Do
Embedding VC is an early-stage venture fund backing Generative AI startups. All our investors are current and former builders and operators. We believe in the mission to develop AGI, and we are at the onset of a new computing super cycle, fundamentally driven by AI innovations.
